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14th July 2011

QuickMobile Develops App for Kokanee Crankworx Bike Festival

quickmobileSpectators of the 2011 Kokanee Crankworx Freeride Mountain Bike Festival (at press time, the Festival’s website was not loading), the world renowned supercharged free ride festival taking place in Whistler this July 15th through 24th will be benefiting from a new mobile event app for smartphones. The new app will Crankworxgive spectators access to important festival information like event schedules, updated results, area maps and venue information.

Developed by QuickMobile for iPhone and Android users, the Kokanee Crankworx 2011 Mobile Festival App was specifically designed to improve the experience of the festival spectator The app features links to social media channels, sponsors, photo galleries as well as other useful functionality such as personalized itineraries and updates on festival results. For all other smartphone users there is a mobile website that provides access to many of the same features as the mobile app.
David Snell, QuickMobile’s Chief Marketing Officer stated: “We are very excited to have been chosen to develop the Mobile Festival App for Kokanee Crankworx this year. Instead of having to carry around a paper Festival Guide during this 9-day sports event, athletes and spectators of this supercharged Mountain Bike Festival crankworx expo mapwill now be able to access all their important festival information by simply downloading the Kokanee Crankworxs Mobile Festival App which was specifically designed to enhance the experience of the festival visitor while providing a greener solution for the event organizer.”
Included in the Kokanee Crankworx Mobile Festival App are features such as “My Schedule”, “Social Hub”, “Polling“ and “Game On”, a fully interactive game complete with leaderboard and daily prizes. The app offers a high degree of personalization, interactivity and fun while providing great opportunities to engage, captivate and interact with festival-goers before, during and after the event.
“The Kokanee Crankworx app will be an invaluable resource to stay on top of the nonstop action of our ten-day event whether you are looking for event information or where to find the next party,” says Darren Kinnaird, Kokanee Crankworx General Manager. “Even if you aren’t on the ground in Whistler, people will be able to live through Kokanee Crankworx vicariously with the app by tuning into the constant social media engagement, checking out our user-generated photo galleries and videos on demand, not to mention watching our daily live streaming event webcasts with freecaster.tv.”
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14th July 2011

New And Noteworthy From XMG Studio

xmg studioToronto’s XMG Studio has been very busy lately. The studio recently joined forces with toy manufacturer Spin Master Ltd. to deliver innovative mobile gaming to the newly announced App Blaster. The collaboration is bringing a new dimension of realism to spin mastershooter games everywhere, giving users a truly unique way to interact with their favourite XMG sniper game, Marine Sharpshooter, which is currently being optimized for the App Blaster. With over 5 million unique downloads, Sharpshooter has become one of the most popular sniping games, making it a perfect fit for the peripheral.

“Working with Spin Master on this has been really exciting”, says Ray Sharma, Founder and CEO of XMG Marine SharpShooterStudio. “It’s a great opportunity to really expand the expectations of what people consider to be traditional mobile gaming.”

This partnership marks a major strategic alliance of these leaders in their respective industries. The concept of combining an out-of-game experience with an in-game effect and using an interactive, real world object is extremely cutting-edge. The App Blaster will revolutionize the way future first person shooter games for mobile devices are played – less button mashing, more strategic aiming. Now, with the innovative toy-making and consumer expertise of Spin Master, coupled with the mobile gaming savvy of XMG Studio, sniper-fans everywhere can have something incredible to look forward to with a far more intense game-play experience, bringing them closer than ever to the skill and precision of the real thing.

“What we have here with App Blaster is very cool and very innovative,” says Dave Colebrook, VP Marketing at Spin Master.  “Gamers haven’t yet seen this type of gaming, so we’re glad to be working with such a company as XMG to bring this to concept to life.  This is just the beginning of this kind of interactive gaming.”

In addition to some awesome updates to one my favourite game titles, Cow vs Aliens, XMG Studio has also recently two great new games in Apple’s App Store that you might be interested in checking out.

Degrassi: A story-driven game based on the hit TV series, it has already reached a degrassi#1 ranking in the App Store’s “Role Playing” category. As their first days of school unfold, players make important decisions, engage in meaningful conversations and play their way through classes, all in the ever-familiar locations of Degrassi. The player is free to forge his or her own pathway through the game, ultimately resulting in a different ending depending on which choices were made. Degrassi is the most watched drama on MuchMusic in Canada, and highly rated on TeenNick in the U.S. It’s an interactive role playing game that allows the user to build and maintain relationships with familiar characters from the popular TV series.

Louisville Slugger Homerun Challenge: There are plenty of baseball games, and even some home run derby apps, but Louisville Slugger distinguishes itself in a few ways in that it’s extremely accessible with simple, responsive swipe controls. The game has crisp hand-drawn artwork, multiple game modes, stadiums, and Louisville Slugger bats modeled after original Louisville Slugger models. (published by our partner mLamb Productions)

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14th July 2011

Silicon Knights Receives Provincial Funding Support From Ontario

OntarioOntario is once again showing how the province supports digital media development and the impact the industry has on the economy. St. Catharines game development studio Silicon Knights has received significant assistance from Ontario’s government, which will allow Silicon Knights to expand its production capabilities and  create 80 new jobs as well as protect 97 existing positions.

With the province’s support, the company is developing a 3D Game Development Engine that will include new advanced camera systems, improved audio and video and better computing technology. The new 3D tools will help the company develop the next generation of gaming systems and become a self-sustainable, self-publishing company. Silicon Knights is also working on the latest X-Men game title, Destiny, which is scheduled for release in early Fall 2011.

“With Ontario government support, we are better-positioned to further develop the 8th Art of video games,” said Silicon Knights President Denis Dyack. “This will enhance our competitive edge within the highly-competitive video game market, help us become a self-sustainable, self-publishing entity, and allow us to enter lucrative global markets.”

Last summer Silicon Knights had also announced its exciting collaboration with McMaster University, the Art Gallery of Hamilton (AGH) and Mohawk College. The partners will work to create a new research institute around interactive digital media that will pioneer and shape cutting-edge advances in the interactive entertainment arena. The initiative, called “Eight: The Hamilton Institute for Interactive Digital Media,” will be located at McMaster Innovation Park in Hamilton and will debut in 2011.

The partnership brings together several prominent groups whose talents and synergies will result in a groundbreaking initiative. Silicon Knights brings its development and creative expertise, which complements the talented faculty at McMaster, a leading research-intensive university with a track record of world-class research and education capabilities. AGH, a leading public art gallery that positions digital art as one of its key artistic activities through research exhibition and education, has a solid track record of engaging, stimulating and enriching the community through art, and this expertise will be compounded by talented faculty and staff at Mohawk College, with its keen focus on and responsiveness to industry and market trends.

Investing in local business is a key component of the McGuinty Government’s plan to create and support jobs for Ontario families and strengthen local economies. Ontario is home to about 1,000 interactive digital media companies that contribute almost $1.5 billion annually to Ontario’s economy and employ around 16,000 people, and the province’s Interactive Digital Media Tax Credit was valued at close to $20 million in 2009-10.

Ontario has been aggressively developing and strengthening the province’s creative industry position with financial support for school programs as well as various industry sectors and technology corridors. In May the province sought out and attracted new creative development activity in the form of a $40 million investment in media, film and television production infrastructure representing three to four upcoming feature films, television and/or digital media projects.
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14th July 2011

Electronic Arts Announces Proposed Offering of Convertible Senior Notes

EAElectronic Arts Inc.  has announced that it intends to offer $550 million of Convertible Senior Notes due 2016 in a private placement. EA also expects to grant the initial purchasers in the proposed offering an option to purchase up to an additional $82.5 million aggregate principal amount of notes solely to cover overallotments. The notes are being offered only to qualified institutional buyers pursuant to Rule 144A under the Securities Act of 1933.

The notes will be convertible into cash and shares of EA’s common stock, if any, based on a conversion rate to be determined. Interest on the notes will be payable semiannually in arrears on January 15 and July 15 of each year, beginning on January 15, 2012. The notes will mature on July 15, 2016, unless previously repurchased or converted in accordance with their terms prior to such date. The interest rate, conversion rate and other terms of the notes will be determined at the time of pricing of the offering.

In connection with the pricing of the notes, EA intends to enter into privately-negotiated convertible note hedge and warrant transactions with affiliates of one or more of the initial purchasers of the notes (the “option counterparties”). EA anticipates that the warrants will have an exercise price that is up to 75% higher than the closing price of EA’s common stock on the date the warrants are issued. The convertible note hedge transactions are expected to reduce the potential dilution with respect to EA’s common stock upon conversion of the notes. However, the warrant transactions could have a dilutive effect with respect to EA’s common stock to the extent that the price per share of EA’s common stock exceeds the strike price of the warrants. If the initial purchasers exercise their option to purchase additional notes, EA may enter into additional convertible note hedge and warrant transactions.

EA has been advised that, in connection with establishing their initial hedge positions with respect to the convertible note hedge transactions and the warrant transactions, the option counterparties and/or their respective affiliates will enter into various cash-settled over-the-counter derivative transactions with respect to EA’s common stock and/or purchase shares of EA’s common stock concurrently with, or shortly following, the pricing of the notes, and may unwind any such cash-settled over-the-counter derivative transactions and purchase shares of EA’s common stock in open market transactions following the pricing of the notes. These activities could have the effect of increasing, or preventing a decline in, the market price of EA’s common stock concurrently with or following the pricing of the notes.

In addition, the option counterparties and/or their respective affiliates will modify their hedge positions with respect to the convertible note hedge transactions and warrant transactions from time to time after the pricing of the notes, and are likely to do so during any observation period related to a conversion of notes, by purchasing or selling shares of EA’s common stock or the notes in privately-negotiated transactions and/or open market transactions or by entering into and/or unwinding various over-the-counter derivative transactions with respect to EA’s common stock. The effect, if any, of these activities on the market price of EA’s common stock or the trading price of the notes will depend on a variety of factors, including market conditions, and cannot be ascertained at this time. Any of these activities could, however, adversely affect the market price of EA’s common stock and the trading price of the notes, which could affect the ability to convert the notes and, to the extent these activities occur during the observation period related to a conversion of notes, could affect the amount and/or value of the consideration that holders receive upon conversion of the notes. Read the rest of this entry »

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