The official kick off of the partnership, which will allow INDYCAR’s teams, car and driver sponsors, and fans all over the world to keep pace with the premier open-wheel racing events, will be at the Honda Indy Toronto event this Saturday, July 10, in Toronto, where Ortsbo is headquartered.
Ortsbo enables real-time conversational translation in more than 50 languages and seamlessly integrates with today’s most popular social media platforms; translates e-mails on the fly with O4O (Ortsbo for Outlook) and connects with PC and Mac computers, mobile browsers and major search engine platforms.
Through Ortsbo, IZOD IndyCar Series enthusiasts around the world will be able to follow every twist and turn of the action-packed racing series and connect with their favorite drivers in their native languages.
“We look upon our relationship with Ortsbo as more than just a sponsorship,” said INDYCAR CEO Randy Bernard. “It’s a true partnership that will help us expose Indy car racing to people around the world by breaking the language barrier between the fans and their favorite drivers. It will truly connect and engage all sides of the INDYCAR community.”
Transcripts of press conferences will be made available in multiple languages for distribution to the media and indycar.com as well as social media sites, and may include drivers such as 2010 series champion Dario Franchitti, Marco Andretti, Danica Patrick and others.
Ortsbo will also host online INDYCAR Live and Global Events, similar to recent, world-record breaking Live and Global events with KISS band members Gene Simmons and Paul Stanley, and NBA MVP Steve Nash. These question and answer sessions between IZOD IndyCar Series drivers and fans will be made available in up to 53 languages.
In addition, Ortsbo will provide O4O (Ortsbo for Outlook) services to INDYCAR. Ortsbo for Outlook is a seamless add-on for Microsoft Outlook™ that automatically translates e-mails without any copying or pasting. IndyCar’s official website will also be translated into three languages – Portugeuse, Spanish and Mandarin Chinese.
“Racing fans from all over the globe can now interact with some of the world’s best drivers in a way they haven’t been able to before,” said David Lucatch, president of Ortsbo. “Ortsbo translates text automatically, eliminating the typically tedious and inefficient translation process of other services.”
Ortsbo, the free, real-time chat translator, integrates with 13 of the most popular social media platforms, including Windows Live Messenger, Facebook, Google Talk, Yahoo! Messenger, iChat and AIM to allow users to instantly send and receive messages in 53 languages.