D-BOX Technologies Inc. has signed its first agreement with Zurich Cinemas to equip the Rotterdam Square Cinema 7 in Schenectady, New York with 21 D-BOX MFX Seats.
Zurich’s Rotterdam Square Cinema 7 is the first location in New York State to offer the immersive motion technology that completely transforms the movie experience with theatre seats that pitch, roll and heave in perfect sync with all the onscreen action.
“Following one of the company’s most successful years to-date, interest from new theatre exhibitors, both foreign and domestic, remains strong and we are very pleased to announce a first location in the New York area,” said CEO of D-BOX Technologies, Claude Mc Master.
On July 15, Zurich Cinemas will introduce D-BOX with the release of the highly anticipated franchise finale, Harry Potter and the Deathly Hallows: Part 2.
“Committed to creating a first-rate experience using the most cutting-edge technologies, Zurich is thrilled to be the first in the area to feature D-BOX motion technology,” said President of Zurich Cinemas, Conrad Zurich. “We’re presenting a completely new way to experience movies and expect the D-BOX tickets to be extremely popular.”