In Vancouver there are now over 40 businesses that offer special ‘group’ or ‘daily’ deals, popularized by Chicago-based startup Groupon. As Groupon moves towards filing for an IPO, competition has sprung up considerably. The army of so-called “Groupon Clones” march forward, replicating the attractive business model. Canadian start-up company CakeDeals is attempting to help users navigate the many deal vendors that have materialized through its web portal and its brand new iPhone application.
Hunters for deals need solutions like CakeDeals, as sifting through deal after deal has become unbearable. However, the benefit in convenience is also gained by the many “Groupon Clones” that have appeared. New deal vendors are increasingly attempting to pull themselves ahead and move forward in competing against the online coupon giants, Groupon and Living Social.
“New deal sites approach us every day. They work hard to negotiate great group deals for customers,” said Sam Lin, COO and Accounts Director of CakeDealsMany of them are trying to shake off the stereotype of just being labeled as a ‘Groupon Clone.'”
CakeDeals CEO, Simon Wong added that “we’re trying to provide as many channels and methods as possible for end-users to view and track these coupons. We want to save people time.”
Deal aggregators such as CakeDeals allow smaller vendors to compete alongside the giants. The site automatically curates a list of the active deals in a city from various partner vendors. It also provides a view optimized for mobile phones, as well as a free iPhone application via the Apple iTunes store.
Hunting for any type of deal in general can be time-consuming, and any new tool to aid in the search will certainly be welcomed. As the daily deal industry continues to expand at a rapid rate, customers will continue to turn towards deal aggregators to precisely navigate towards the deal that they are looking for.