Yangaroo Inc. has launched its U.S. Advertising Division with key agencies on board for the delivery of their clients’ television commercial spots. Yangaroo’s patented Digital Media Distribution System (DMDS), led by veteran broadcast and advertising industry executive Karen Dealy, enables advertisers to send high quality SD and HD video spots to television broadcasters digitally via the Internet, helping both the advertising and broadcast industries transition to more efficient digital workflows.
DMDS offers advertisers and their brands an efficient and cost effective means to distribute campaigns in both SD and HD formats throughout the broadcast marketplace. Yangaroo’s patented Digital Media Distribution System (DMDS) is cloud-based and requires no dedicated hardware.
Yangaroo’s DMDS Advertising network continues rapid growth as it has expanded to over 1000 leading US broadcast destinations. Advertisers and their agencies can now send content securely and immediately to networks and broadcast groups including the ESPN Network Group, Discovery Networks, MTV/Viacom Network Group, ABC Television Group, Belo Television, CBS Networks and the CBS Station Group, Fox Television Stations, Hearst Argyle Television Group, Sinclair Broadcasting and the Tribune Broadcasting Company. The rapid rate of adoption is a result of the streamlined and effective integration of the DMDS technology solution.
Charter clients include New York based Horizon Media, and Los Angeles based The Gary Group. Horizon clients Golden Corral and David’s Bridal are among the first to have utilized the DMDS platform with others expected to follow. The Gary Group expects to begin delivering SD and HD television spots in June.
“The DMDS Advertising technology is a digital delivery platform that improves operating efficiencies, particularly with regard to HD spots, deliveries of which are growing at a tremendous pace,” said Steve Faske, Senior V.P. Managing Director Business Affairs, at Horizon Media. “In addition to being a ‘green’ solution, DMDS offers a fast and easy way for members of our traffic team to manage flight schedules and traffic instructions.”
“We have worked closely with Yangaroo as they have developed this industry leading technology,” said Dick Gary, Chairman, The Gary Group. “We can save our clients time and money while making our own operation more efficient and effective.”
“The DMDS implementation was easier than other content delivery systems that we work with. In fact, I was able to install, configure and test from over two thousand miles away for a facility that I manage remotely without any direct human intervention,” said Scott Nielson, Four Points Media Engineering, KUTV / KUSG / WLWC / WTVX / WTCN / WWHB. “In my opinion, the Yangaroo DMDS system is a more complete and functional content delivery system than many of the other new players in this market space.”
“With our success in helping the music and broadcast industries move to digital workflows for music and music video delivery, we saw a major opportunity to expand our business model to do the same for the advertising industry, particularly when we looked at the HD video content workflow and pricing models of the dominant players,” said Karen Dealy, President, U.S. Advertising Operations. “With the shift to HD and the increased need for greater efficiency on tighter budgets, the time is right for DMDS Advertising.”