Mundo Media has re-launched the social commerce site Living Deal as the newest component in an expanding portfolio of performance-based marketing tools. Mundo Media purchased the well-known site in August 2010 and now Living Deal will focus on matching merchants with high net worth customers.
Since 2010, Living Deal users have saved more than $3.7 million through over 29,000 discounted deals. Living Deals are offered on food, drink, attractions, products and a host of unique services. The social commerce platform operates in Calgary, Mississauga and Toronto, with plans to expand to further Canadian and U.S. markets.
“Living Deal’s business structure perfectly complements Mundo Media’s focus on performance metrics and lifetime value of consumers,” explained Mundo CEO Jason Theofilos. “Living Deal brings Mundo Media’s knowledge of consumer habits and performance marketing to those small businesses on the lookout for long-term customers.”
Leveraging Mundo Media’s knowledge of consumer online behaviours, Living Deal targets those consumers most likely to convert from deal purchase to redemption. With this efficiency, the most appropriate users are brought to merchants seeking to build a repeat customer base.
The model for Living Deal creates high long-term value for small businesses entering the market for daily deals. Mundo Media’s performance metrics gather information on online click-throughs of consumers, so partners have an understanding of how users interact with ads and other marketing assets. By applying this knowledge, Living Deal offers deals that appeal to consumer interests, leading to repeat customers for merchants.
In concert with Mundo Media’s focus on the net worth of consumers, Living Deal encourages customers to become repeat deal buyers through its affiliate program. Living Deal pays affiliates money every time one of their friends buys a deal voucher. Users sign up for an affiliate program and receive a referral link to send friends or post on social networks and sites when they purchase the deal. When a friend purchases the same deal using that link, affiliates earn money. Each deal has a payout amount posted the day said deal goes live.
Living Deal also partners with other social commerce platforms in cities without a Living Deal presence through a revenue sharing model.