The secret to finding a suitable job today lies in mastering the digital search environment used by employers, says noted author and managing partner of Perry-Martel International David Perry. Perry, co-author with Jay Levinson of “Guerrilla Marketing for Job-Hunters 3.0“, says that a rapid transformation in hiring practices has gone unnoticed by those looking for work.
“Every year, 50-million jobs are filled in the United States — almost all without a job posting,” stated Mr. Perry. The executive search professional who the Wall St. Journal called the “Rogue Recruiter”, explained that “this is happening because employers can’t deal with the avalanche of resumes they would get. Today, employers are relying on a brand new digital suite of tools and tactics to find the handful of “most qualified” recruits that they want to interview.”
The revolution in recruiting is taking place at the same time as the job market itself is under huge strain, according to Steven O’Hanlon, President and COO of Numerix, an analytics firm headquartered in New York. “The current state of the global job market is more challenging than it has been in over 25 years. The magnitude of job force reductions is unprecedented. Guerrilla Marketing for Job Hunters 3.0 is the most important and critical tool to use as a competitive advantage. When you think about the quantity of people who are vying for the few job openings that might exist, the job hunter must be clever and think outside of the box. This book provides ample ways to stand out head and shoulders beyond all others in a very crowded job market.”
“Because of this, we have shifted emphasis put a booster rocket on our earlier book, going beyond previous book ‘where to look’, to include ‘how to be found’. The market has changed — no one advertises anymore. America is in a revolutionary new era, defined by digital employer searches”, says Perry. “There is no doubt that employers are using radical new search techniques to find their candidates, and if you don’t know how to show up on their radar, you will be looking for a job forever.”
While still addressing the other critical elements of the job hunt, such as resumes, getting past the door keepers, and advice on talking to the hiring managers, Perry and Levinson lay out the digital strategies job-hunters need to light-up employers’ radars. Sub-titled: “How to Stand Out from the Crowd and Tap into the Hidden Job Market Using Social Media and 999 other Tactics Today”, Guerilla Marketing for Job Hunters 3.0 is the first multi-media book for job hunters, and provides the tools and lays out the innovative digital tactics that job-hunters should use.
Stop wasting time with resumes and newspaper searches, advises Perry. “The job-search paradigm has shifted. You need to use a Force Multiplier effect to shine on different social media at the same time.” Guerilla Marketing 3.0 tells precisely how to leverage online resources like ZoomInfo, LinkedIn, and Facebook, to take advantage of “the secret lives of top corporate recruiters”. Job-hunters are advised on little-known search-engine optimization tricks used by those looking for employees.
At the same time, job hunters are coached on how to use the new tools to build online profiles that present their value to searchers. “These techniques will make the phones ring with offers,” promises Perry. “We give you more than a dozen case stories to land an interview, and tell you how to prove your ability when you’re in the interview.”
“Rarely do I read a business book that leaves me with actionable suggestions that are truly original,” affirms Eric Golden, CEO of Los Angeles-based Equipois Inc. Well versed in innovation himself as the head of a company making “zeroG®” mechanical arm technology, Eric adds “From the first pages, Guerrilla Marketing for Job Hunters does just that-it provides both a concrete plan and a wealth of tips for serious job seekers that are new but eminently logical and extremely effective. And having seen David Perry in action, I know he sets the bar in teaching that failure is not an option. He and Jay Levinson provide a game plan that is both powerful and practical.”
According to Perry, the book is riding a great historical trend: the compelling need everyone feels for control of their fate. “People are taking control of their lives, and this means ownership of the means of employment. We want to control our destinies. “Taking control of your employment is especially important in today’s demographic because so many people are looking for new kinds of work – work that has meaning for them. Our population is getting older – for the first time, there will be more people over 65 than under 5 — and older people are more reflective: they want to know they are doing something meaningful. Our book helps provide a catalyst for their productivity.”
The book delivers on its promise, according to Jim Rulseh of Tulip Corporation. The Chief Operating Officer of the Milwaukee-based advanced technology company says that “As with all things in business, in a job search, only results matter. David Perry’s tactics deliver!” “If we don’t use these digital tools to improve our job matches, we will be in trouble,” warns Perry. “Some 87% of the 140-million working Americans want a different job. This costs the country trillions of dollars in foregone productivity. Gallup research shows that in the U.S., more than half of employees are not engaged at work – and 20% are actively disengaged. The cost of all this disengagement in lost productivity is about $300-billion a year. This can only be solved at the fine-grained level; each individual has to find his or her own specific road to job satisfaction — and that requires individual ownership of the means of employment!
“The nature of work is also changing, as people seek control. A new business model for the 21st century is arising. Enjoyment-based motivation, namely how creative a person feels when working on the project, is the strongest and most pervasive drive for workers today. When you are in control of your work there is the pure joy of creating. As the economy moves toward more right-brain, conceptual work, the motivators need to change as well: to those stressing self-satisfaction and self-motivation. More and more people are working to their own tune: 15 million people telecommute every day…a large part of the workforce beyond the gaze of a manager. These kinds of jobs require confident self-driven control of employment.
“In a digital age, you master the digital stage,” concluded Mr. Perry. The first multi-media book for job hunters, Guerilla Marketing For Job Hunters 3.0 practices what it preaches, with:
- “Quick Response” Tag technology from Microsoft to deliver exclusive content
- Digital tools to perform precession job searches and online placements of candidate values
- Hot links for fast access to online tools
- Tweets and other social media tools