Uk-based emuse and Toronto’s ES3 have announced the establishment of an exclusive partnership that will see emuse’ Raven Advanced Advertising System pre-integrated into ES3’s award-winning suite of TV applications for Microsoft’s Mediaroom IPTV platform.
“We are very excited about this partnership,” said Douglas Edwards, Chief Executive Officer, ES3. “emuse and ES3 are the two leading developers in our respective areas, coming together to drive a powerful offering that accelerates revenue opportunities to TV operators via their TV apps and 3-screen strategy. As the two original “Global Premier Partners” on the Microsoft Mediaroom applications platform, we’ve always worked closely and now feel that our combined knowledge, experience and access to our respective markets will be advantageous to both companies and our customers.”
Raven provides digital television platform operators and content owners with an end-to-end advertising decision, delivery and reporting solution, and has been deployed globally in many major markets. ES3 has developed the world’s largest catalog of turnkey IPTV applications for the Microsoft Mediaroom platform. Under the new partnership, the companies will continue to collaborate and initiate a program to pre-integrate the Raven ad delivery and decisioning capabilities into ES3’s current and future products. This native integration will provide operators with the ability to drive targeted advertising to the TV applications under a seamless model.
“We are tremendously excited about the partnership between emuse and ES3,” commented Patrick Rainsford, Chief Executive Officer, emuse. “We have consistently maintained that two essential elements in any successful digital TV offering are a broad range of compelling apps coupled with the ability to monetize these through advertising support. Bringing together ES3’s app portfolio and Raven’s advanced advertising capabilities now allows operators to launch apps which are immediately revenue generating. This is a hugely positive development for subscribers, operators, advertisers and agencies.”
The partnership will focus on the Microsoft Mediaroom IPTV platform. Mediaroom is currently the world’s most broadly deployed IPTV platform and is available on over 14 million devices through TV services delivered by 36 operators including AT&T, Deutsche Telekom and TELUS. As the most widely deployed existing Mediaroom developers, the emuse and ES3 partnership is intended to provide a business model for the deployment by operators of increasing numbers of consumer apps and in particular to support new developments like app stores.
“This partnership between emuse and ES3 represents an important milestone in the evolution of applications on the Mediaroom platform,” said Andreas Mueller-Schubert, general manager, Interactive Entertainment Business, Microsoft Corp. Combining emuse’s capabilities to pair targeted ads globally with ES3’s proven creative applications is a win-win for advertisers, and adds another important dimension to our Mediaroom end to end IPTV platform for operators.”