Toronto-based branding agency The BrainStorm Group recently launched a new brand strategy and visual identity for Connecticut-based Open Solutions, Inc.®, an innovator of core banking platforms for financial service providers across the United States, Canada and other international markets.
The new brand position, “There’s Power in Community” reinforces the open architecture of the Open Solutions platform including the newly launched DNAcreator and DNAappstore. It also reflects the collaborative nature of Open Solution’s client relationships.
The new visual identity includes an updated logo, complete brand architecture and messaging – bringing the new identity to life. It also features an iconic green “O” that brings the positioning to life through its usage across many communication mediums – including a new website.
The rebrand was launched at the 2011 Open Solutions client conference in Washington, DC, on Monday, May 2, 2011, in front of more than 1,200 attendees.
“The BrainStorm Group exceeded our expectations and created a positioning and brand identity that serves as a catalyst to our vision to become the largest global provider of technology solutions to the financial services industry,” stated Open Solutions CMO David Mitchell. “The rebranding has been enthusiastically received by our employees and clients re-energizing our company at this pivotal time.”
The BrainStorm Group was selected for the rebranding project after a competitive search process based on their proven branding process, creative approach, experience and team. The search process and oversight of the project was managed by Lovallo Communications Group LLC, Ridgefield, CT.