12th May 2011

Score Media Acquires SportsTap

online marketing connectThe Online Marketing Summit is coming to Toronto on June 13th and 14th. Taking place at the Hyatt Regency, Sundeep Kapur will be presenting Social Integration: Creating Interactive Conversations Across Channels on the morning of the 13th, while Thought Labs’ Cappy Popp will present Facebook: Beyond the Basics on the morning of the 14th. Each session runs from 07:30 until 08:45 and costs $99.00. I’m not sure if the organizers just haven’t finished updating the site or not, but it seems that Toronto is not getting the full Summit that is being offered in the US, as the agendas and prices are quite different. I had thought that a Summit entailed a number of components, not two presentations on two consecutive mornings.

Score Media Inc., home of ScoreMobile®, has acquired scoremediarival offering, SportsTap. The deal reinforces Score Media’s position as a definitive market leader in smartphone sports apps.

Launched in 2007, SportsTap, like ScoreMobile, was one of the early sports app innovators. Its ad-supported iPhone and Android apps have been widely adopted and enjoyed by sports fans across North America. SportsTap is currently the 3rd most popular free sports app on Android (according to Android Market, May 9th) – the fastest growing mobile platform – right behind the 2nd most popular free sports app, ScoreMobile.

According to comScore’s MobiLens™ March 2011 report which ranks mobile sports app audiences in the United States, the combined monthly audience of ScoreMobile and SportsTap would rank as #3 behind ESPN and Yahoo! and ahead of competitors FOX and CBS (according to comScore Inc,  MobilLens US, March 2011 3 Month Average), Potential reach with duplication, Mobile Brands: News – Sports – Application).

“ScoreMobile’s acquisition of SportsTap brings together two innovative and popular services and positions us well to deliver even more exciting experiences for sports fans and creative solutions for our advertising partners,” says Benjie Levy, Executive Vice-President & COO, Score Media Inc. “This deal further cements our position as a mobile sports leader among the world’s premier sports brands.”

The strategic acquisition of SportsTap adds to Score Media’s growing portfolio of mobile apps which includes ScoreMobile, ScoreMobile FC and theScore® iPad Edition and increases its global monthly unique user base to more than 3 million. Score Media plans to operate SportsTap as a stand-alone application. Financial terms of the deal were not disclosed.

This entry was posted on Thursday, May 12th, 2011 at 10:22 am and is filed under Business News, Events, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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