12th May 2011

New Study Looks At Volunteer Types

Are you a ‘Cameo’-style volunteer, who wants occasional, flexible opportunities to develop your skills?  Or are you a ‘Type A’, a highly motivated leader, driven to contribute to a cause that means the most to you?

Volunteer Canada, together with Manulife Financial, is introducing a new digital tool that categorizes Canadians into six distinct volunteer types and recommends available roles suited to their volunteer profiles and specific interests. The Volunteer Quiz, or VQ, is the latest addition to a suite of digital assets that is part of a national two-year campaign. This national campaign is aimed at enriching the volunteer experience of Canadians and strengthening the country’s voluntary sector in order to build and sustain healthy communities.get volunteering

According to the landmark Bridging the Gap research study, led by Volunteer Canada in partnership with Manulife, technology is creating an opportunity to address a disconnect between what Canadians look for in volunteer experiences and what organizations offer.

“Today’s volunteers are more goal-oriented, autonomous, tech-savvy, and mobile,” said Ruth MacKenzie, Get InvolvedPresident and CEO of Volunteer Canada. “It’s essential that organizations recognize the changes that technology brings and adapt to meet the needs of the next generation of volunteers.”

Rookie, Roving Consultant, Type ‘A’, Groupie, Juggler, and Cameo are the six volunteer types identified by the VQ, and are based on the Bridging the Gap research findings. The VQ is the first online tool in Canada to provide volunteer opportunities best suited to the individual’s profile. The ‘Groupie’, for example, enjoys the camaraderie of group volunteering activities, and is best suited to large organizations with short-term or one-day volunteer activities, while the ‘Roving Consultant’ is better suited to work on specific short-term projects with real need for a specialized skill set.

“All Canadians have a role to play along a broad spectrum of engagement – everything from quick bursts of volunteering on mobile handsets to front-line volunteer aid in war-torn regions of the world,” said MacKenzie. “The VQ can help boost volunteer engagement, but it’s essential to maintain a balance between episodic and long-term volunteering.”

“As the leading corporate supporter of this campaign, Manulife is committed to building tools and resources that inspire Canadians to get involved in their communities and help the not-for-profit sector respond to the unique needs of today’s volunteers,” said Nicole Boivin, Senior Vice President, Human Resources and Communications at Manulife Canada.  “The VQ is an interactive tool that helps people identify their unique volunteer style, which in turn allows them to focus their search on experiences that they’re likely to find most rewarding.”

manulifeCanadians can access the VQ as a feature on the interactive campaign website. The resource connects individuals to suitable volunteer opportunities made available through a powerful volunteer matching tool, sponsored by Manulife Financial.

This entry was posted on Thursday, May 12th, 2011 at 8:45 am and is filed under National News, Research Studies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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