MEGA Brands Inc. has entered into a multi-year global licensing agreement, excluding Asia, with Saban Brands to develop construction toys based on the all-new kids’ action series Power Rangers Samurai, the newest generation in the long-running, highly popular entertainment franchise.
The Mega Bloks Power Rangers Samurai construction toy sets will match the fun, action-packed style of the new series airing on Nickelodeon. Launching in Spring 2012, the Mega Bloks Power Rangers Samurai construction toy line will engage children of all ages with its popular characters, vehicles and playsets that offer endless possibilities of building adventures.
“We’re excited to be partnering with Saban Brands and build on the immense success of the Power Rangers franchise,” said Vic Bertrand, Chief Innovation Officer of MEGA Brands. “We look forward to bringing the adventures of Power Rangers Samurai to life through Mega Bloks by offering fans an engaging and immersive building experience.”
“The Power Rangers continue to be one of the world’s leading children’s entertainment properties and we are delighted to add Mega Bloks to our stable of license offerings,” said Elie Dekel, President of Saban Brands. “Saban Brands has established for the Power Rangers brand a unique image that strongly resonates with families and we look forward to extending its global success through our new partnership with MEGA Brands.”
Combining comedy with action-filled storylines, the all-new half-hour series Power Rangers Samurai features a new cast of Rangers and never-before-seen villains, as well as high-octane action, martial arts and advanced special effects. From SCG Power Rangers LLC, an affiliate of Saban Brands, the long-running hit kids’ TV phenomenon, now heading into its 19th season, is helmed by Haim Saban, who created and produced the original “Mighty Morphin Power Rangers” series in 1993. New episodes premiere Saturdays at noon (ET/PT) on Nickelodeon.