Hootsuite has released the first in a 5-part series of White Papers exploring the ROI of social media. Aimed at Small to Medium Enterprises (SMEs), the white papers are co-authored by HootSuite and Nichole Kelly of FullFrontalROI.com and will be valuable for anyone seeking to align social media with traditional metrics like conversions, acquisition cost, and revenue.
“Marketers want to measure social media in a way that is meaningful to the organization, but unfortunately most of us aren’t metrics junkies and there isn’t a silver bullet answer. This White Paper series is about showing marketers how they can finally tie their results to financial metrics like sales, revenue, and cost,” states Ms. Kelly. “I partnered with HootSuite on this project, because my analysis of their Custom Social Analytic Reports shows that it isn’t about giving you a pretty set of social media metrics. It’s about data that will drive better decision making in your organization.”
The first White Paper, “Introduction to Social Media Measurement“ is available now, opening the door into the strange world of marketing and social media. The full series will give companies a better understanding of the many facets of measuring campaigns for lead generation, customer retention, brand awareness and other business aims. The white papers will be available sequentially at two week intervals for free download. HootSuite will also be hosting two public webinars with Ms. Kelly following publication of the 2nd and 4th installations.