Game Dev studio Endloop X  has relaunched with a new name and a new look – Massive Damage Inc. The company’s official blog states that Endloop X was meant to be a placeholder, a temporary name until they came up with “the right name” – and anyone who has tried to name anything, knows how difficult this can be. The name Massive Damage fits well with the studio’s goals to disrupt the mobile social gaming space, and seemed to be the logical answer to the equation of Massively Multiplayer + Massive Disruption + Massive Impact.
Please Stay Calm is not Mafia Wars with a map slapped on top of it. Here are the game’s key features:
- Location is key, it’s not about geography, it’s about people’s inherent affinity to their favorite spots. While the game can be played from your office, players will derive more value from moving around. The studio aims to be able to direct players to specific locations for special events.
- A venue is a natural opportunity to drive organic social team play without the usual headaches involve with explicit teamwork. The studio calls this asynchronous dynamic massively co-operative gameplay.
- Please Stay Calm integrates existing social graph information into the game narrative. Since the game fiction is layered on top of the real world, people will immediately feel like they are playing in a vibrant active game world even if few people are actually playing in their area.