- Village Gamer - http://www.villagegamer.net -

PR Society Hands Out Awards

Canadian PR Society [1]Last night the Canadian Public Relations Society Toronto [2] (CPRS Toronto) honoured the best and brightest of Toronto’s public relations community at the annual Achieving Communications Excellence (ACE) Awards gala. For the winners, the benefits of winning an ACE Award go well beyond the trophies and a short appearance on stage. You can check out the Gala Photos on the CPRS Toronto Flickr Feed [3].

“The value of these awards comes from the nature of the judging process,” said Martin Waxman, President, CPRS Toronto. “The ACE Awards are judged by experienced professional communicators. Being scored by industry peers adds a level of credibility and validation to the ACE Award brand that the winners can benefit from, especially in today’s competitive market.”

Companies that have been successful at capturing ACE Awards often see positive returns on the time and effort put into their submission. Receiving an ACE Award can help with market differentiation and raise the winning company’s profile which can lead to the growth of existing relationships or help to attract new business. This year, Strategic Objectives and Yum! Canada captured the PR Campaign of the year for their KFC double down campaign, while Edelman captured the award for best creative campaign of the year for their work on Red Bull’s Crashed Ice campaign.

“Being recognized as an ACE Award winner can help to open doors for any business. Many winners display their trophies in lobbies as a marketing tool showcasing a job well done to visiting clients, prospective employees or even to enhance employee morale,” said Chantelle Bernard, ACE Awards Chair, CPRS Toronto. “When it comes to the ACE Awards, the benefits of winning often far exceed the effort put forth through the application process.”

Congratulations to the 2011 ACE Award winners:

Leadership Awards

Best Creative PR Campaign

PR Campaign of the Year

Best Use of Media Relations – Budget Over $50,000

Gold

Silver

Bronze

Best Use of Media Relations – Budget Under $50,000

Gold

Silver

Bronze

Best Use of Special Events

Silver

Bronze

New Product or Service Launch

Gold

Silver

Bronze

Employee Communications of the Year

Gold

Silver

Investor/Financial Relations Campaign of the Year

Community Relations Campaign of the Year

Gold

Silver

Bronze

Best Digital Campaign of the Year

Gold

Silver

Best Use of Communication Tools

Gold

Silver

Brand Development Campaign of the Year

Gold

Silver

Bronze

Public Affairs/Government Campaign of the Year

Silver