14th April 2011

Social Media Breakfast Being Served In Edmonton

social media breakfast edmontonThe Edmonton Social Media Breakfast (SMBYEG) is pleased to announce internet marketer extraordinaire, Jennifer Banks as this month’s guest speaker. This month’s topic is “What the heck? Why aren’t you doing SEO?”

Search engine optimization is probably the most effective, misunderstood, bad-mouthed, and ignored component of a high performing online presence- including blogs and social media. The idea is simple; create your content so that Google knows what you do and assists you with gaining visitors/followers and ultimately, making money from your website. Why is this so controversial? There are no secrets, and the basics are straightforward.

This session will cover:

What is Search Engine Optimization?
Why do I need SEO?
How do I integrate SEO into my blog/website/social media?
Live website audits (time permitting)

Stay after the discussion to network and share ideas within the realm of social media. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend. More seats will be released on April 15th at 12:00 p.m. Seating is limited and fills up quickly so hurry to book your place on Eventbrite.com. (Registration will be taken at the event.)

squirrel systemsNevada-based independent payment gateway organization Shift4 Corporation is pleased to announce a recent integration with Burnaby-based POS innovator Squirrel Systems. This integration pairs Squirrel’s state-of-the-art POS system with Shift4’s SaaS-based enterprise payment solution.

“I’m excited by the potential this relationship holds for both organizations,” said Bob Lowe, Shift4’s Director of Strategic Relationships. “It’s nice to see Squirrel building their POS with truly modern Microsoft SQL technology. Now with a certification to Shift4’s Dollars On The Net®, their offering just got that much better.”

Both companies are industry veterans, recognized as technological innovators in their respective spheres. Squirrel was the first vendor to introduce POS touch screen technology and continues to innovate today. Shift4 introduced tokenization to the credit card industry in 2005, and remains at the forefront of payment technology. Squirrel Systems integration of Shift4 payment solution is a next step in meeting the needs of their customers.

“With the integration of Shift4’s solution to Squirrel, we are able to provide our customers with a very flexible, proven, and secure payment processing platform. Our customers are thrilled with the capabilities and cost-effectiveness of Dollars On The Net,” said Joe Cortese, Squirrel’s Vice President of Product Development.

The integration premiered at the Fort Garry Hotel, Spa, and Conference Center in Winnipeg, Canada. Fort Garry also opted to install Shift4’s It’s Your Card® gift card solution, which enables gift card use across POS and PMS systems, and allows guests to use the same gift card throughout the property’s various revenue centers.

“Thus far, the Dollars On The Net feature most impressive to me is the back-of-house reporting functionality,” said Fort Garry Controller Mike Watson. “It’s all online, accessible from anywhere, and the lookups are flexible — so when I go to search for info, it’s right there at my fingertips.”

In addition to top-notch auditing features, this integration brings Shift4’s industry-leading security, speed, and reliability to Squirrel’s clientele while offering them enhanced flexibility and lower costs.

This entry was posted on Thursday, April 14th, 2011 at 11:57 am and is filed under Business News, Editorials, National News, Social Media, Software. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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