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Funding And Strategies Will Move Us Forward In A Digital Economy

Canada Media Fund [1]The Canada Media Fund [1] (CMF), successor organization to the Canadian Television Fund (CTF), has published the CTF 2009-2010 Annual Report [2] (French [3]) outlining its funding activities over the past year, which saw the CTF disburse a record amount of $327 million to help produce 4,400 hours of programming, including 932 hours of new broadcast programs. Flashpoint, The Young Romantic, Les Invincibles, and Les hauts et les bas de Sophie Paquin are only a few examples of programs that received numerous awards, attracting many repeat viewers as indicated by audience rating numbers.

“If there were a theme to this year, that theme would be dialogue” said Louis Roquet, Chair of the Board of Directors. “The dialogue between the various stakeholders of the corporation was strengthened through an extensive year-long consultation”. The consultation process and the significant review of content funding parameters led to the creation of programs and policies currently provided by the Canada Media Fund.

Highlights of the CTF 2009-2010 Annual Report include:

· The CTF supported a total of 931 projects, including 476 Production and 352 Development projects.
· Development funding reached a record high of $9.8 M.
· 427 CTF funded programs were nominated for awards and won 95 Gemini and Gémeaux awards.
· 2009–2010 total production budgets climbed above $1 billion, or 20% above the average of the preceding four years.
· Performance envelopes (BPEs) were allocated to 59 English and 20 French broadcasters; five new broadcasters received envelopes in 2009–2010.
· Regional production received 30% of the funding allocated in 2009-2010 (including Aboriginal Language Projects).
· The Digital Media Pilot Program budget grew from 2 to 10 million dollars. The number of projects funded by the program increased almost twofold from 30 to 77.

Government of Canada [4]The full text of the speech delivered by The Honourable Tony Clement, PC, MP Minister of Industry [4] at the International Institute of Communications Canada Conference [5] which is currently underway in Ottawa, is now available online [6].

In speaking on Canada’s future in a digital economy [7], Minister Clement stated that he is looking to the future “with confidence, even optimism. Not because I am insensitive to the challenges, but because, like you, I see the possibilities. And few areas offer greater reason for optimism than the digital economy.” He also outlined what we can expect when the Digital Economy strategy is launched in the spring of 2011, saying that “it will be a living document, one that will continue to evolve to meet the changing needs of changing times. But it will be an important milestone in Canada’s path to greater competitiveness and innovation.”

Minister Clement went on to reiterate five areas of particle interest that are critical to creating a digital Canada:

* building a world-class infrastructure that connects ideas, individuals and opportunities.
* encouraging businesses to adopt digital technologies to boost their productivity and drive innovation.
* developing a digitally skilled workforce to take advantage of the opportunities these technologies provide.
* growing successful Canadian companies — to supply digital technologies to global markets.
* creating made-in-Canada content across all platforms to bring Canada to the world.

Following this, Minister Clement touched on several areas of forthcoming change for both the digital industry and industry at large, in Canada. These include changes to policy at the Business Development Bank which will see ICT becoming a focus for new and expanding enterprises. He also covered other areas to be visited by the Minister Clement playing NFS at EA Canada in August 2010. Source: Richard Lam [8]Digital Economy strategy, including access to broadband in all regions of Canada and the cost of services from our telecom providers. Minister Clement also touched on what the government is working on in regards to ensuring “a well-functioning digital marketplace by introducing important new laws and amendments — including copyright, anti-spam and privacy legislation.”

Minister Clement also spoke about the need to nurture Canadian ICT talent and educational programmes, whereupon he announced the “awarding of 25 Knowledge Synthesis Grants on the Digital Economy. The research proposed by the recipients reflects both the diversity of Canada’s intellectual capital and the diversity of the digital economy itself.” He concluded his presentation with discussion of growing Canada’s digital economy both within our borders and internationally, as well drawing attention to the Canada Media Fund and Canada 3.0. During his speech, Minister Clement also noted that The Honourable Diane Finley, Minister of Human Resources and Skills Development, will be presenting more about digital skills development today at IIC (see below). You can read the full text of Minister Clement’s speech [6] on the Industry Canada web site.

The Honourable Diane Finley, Minister of Human Resources and Skills Development [9], delivered her comments this morning at IIC as part of her update on Canada’s Digital Economy Strategy Federal Minister of Human Resources and Skills Development Diane Finley (photo Government of Canada) [10]development at an industry conference earlier today, opening her presentation with the acknowledgement that technology is becoming more and more intertwined in Canadians’ everyday lives, and supporting digital skills development will be key to our future economic success.

“For Canada to be a leader in a rapidly developing, global digital economy, Canadians need to have strong digital skills,” said Minister Finley. “That’s why the Government of Canada will develop and implement a strategy that will help us work in collaboration with our industry, education and government partners to build a skilled workforce and a stronger Canada.”

As Canada heads towards economic recovery, new digital skills needs are being added to existing labour market challenges. Recent public consultations on the digital economy will help the Government develop a strategy to address many broad challenges.

The conference, entitled Connections, Content and Consumers: Towards a National Digital Strategy for Canada, was hosted by the Canadian Chapter of the International Institute of Communications (IIC Canada).

Mr. Bernard Lord, Chair of IIC Canada, welcomed the Minister’s remarks. “The Government of Canada’s Digital Economy Strategy is a once-in-a-generation opportunity to chart the path Canadians will take towards prosperity in the 21st century,” said Mr. Lord. “Networks and connections will enable that prosperity, but it will be the digital skills, hard work and inspiration of Canadians that will maximize it.”

While elements of digital skills training can be found in existing Government of Canada programming, developing an overarching Digital Economy Strategy will improve our innovation and competitiveness and help prepare Canadians for the jobs of tomorrow.

DIG London 2010 [11]A coalition of over 40 Canadian video game developers, academic institutions, and intermediate enabling organizations are working together to establish Canada as the globally recognized innovator and exporter of digital interactive game development software, technology, and IP. Meeting at the Digital Interactive Game Developer’s conference, DIG 2010 [11], key partners discussed this initiative, striking an action committee to define the initiative’s strategic priorities and execution plan, with hopes to launch in the summer of 2011.

Through a robust partnership, industry, academics, NGOs from across Canada are working to create a Centre for testing, validation, and commercialization of game development IP. With over $5.5 million raised in cash and $5.5 million in-kind contributions, the team is committed to levering existing investments and assets to create a competitive advantage for Canadian game developers. The partners are putting together a program to:

* Identify and aggregate existing digital interactive game technology IP
* Support small and medium sized game developers to access the resources required to identify, validate, and accelerate the commercialization and licensing of their IP
* Facilitate and promote the ongoing collaboration among and between industry, academia, and national networks to mobilize the resources needed to solve technology related problems and develop marketable digital interactive game technology
* Develop, attracting, and retaining highly skilled software developers and engineers, researchers, and IT professionals
* Provide a conduit for digital interactive game developers to leverage access to industry information
* Host an annual series of national workshops – physical and virtual to bring together partner organizations for education, networking, and development of new programs
* Contribute to Canada’s digital media content creation by establishing and facilitating a path to market for hundreds of new Canadian digital interactive game technology licenses and content

“An opportunity exists to position Canada as a global leader in the creation, commercialization, and licensing of digital interactive game technology. This opportunity will be achieved by enabling synergistic interactions at all levels of game technology development through access to technologies that enable development, industry intelligence, and research,” says Michael Schmalz, a key leader of this initiative. “Our recent application to the National Centres of Excellence was not funded, but our team is committed to moving forward with our plan and defining the best opportunity for our industry,” adds Schmalz.

“It is ultimately our intent, shared by many supporters in industry, academia, and government across Canada, to create increased opportunities for Canadian digital interactive media technology developers, commercialize their IP, and export Canadian Digital interactive media technology globally,” says Douglas Robertson, President and CEO of Tech Southeast in New Brunswick.