Starting today, young adults across the country aged 16 and up are invited to Start Something with Alesse . This one-of-a-kind Canadian initiative empowers young adults to creatively articulate their personal goals and will provide two winners with mentoring and financial support to help make that vision a reality. Entries can be submitted online  until 9:00am ET on Tuesday, January 4, 2011.
Inspired by the resourcefulness and community focus characteristic of Generation Y (or those born between 1980 and 1999), the Start Something with Alesse contest is designed to solicit innovative proposals from young adults committed to bringing about positive change in their own lives and the lives of those around them. Examples include creating a charity, producing a play or film, or starting a company. The possibilities are endless. (Editor’s Note – for those who do not know – Alesse is a contraceptive prescription for women.)
Christine Ho , co-founder of Well of Change, and Marième Ndiay e, a former MusiquePlus VJ and member of the singing group CEA, will serve as both contest judges and mentors to the two winners. Both of these women have significant experience starting something unique.
As the co-founder of Well of Change, a non-profit organization that has revolutionized the way people support not-for-profit organizations, Christine, along with partner Kevin Tsoi, has created an online platform that gives people and organizations the flexibility to donate either time or money to their charity of choice.
“I’ve always been passionate about giving back to the community, and I wanted to find a way to encourage young people to support their charities of choice,” says Christine. “Kevin and I have been fortunate to see Well of Change continue to grow and to see the impact our work has had on various Canadian charities. I look forward to sharing my personal experiences and providing guidance to help the Start Something with Alesse winners pursue their goals.”
Marième Ndiaye has pursued a decidedly different, but no less important, vision. Since 2003, Marième has been singing with the group CEA, a collective in Quebec that marries urban musical genres including funk, hip hop and soul. Her motto: “You can reach more people with celebration through music and dance.”
“CEA prides itself on positive messaging and has given me the opportunity to realize my dream of being a singer while growing as an artist,” says Marième. “The Start Something with Alesse contest will open many doors for the lucky winners. It is a phenomenal chance to help them realize their dreams.”
“We want to see today’s generation change the world,” says John McKendry, Commercial Director, Pfizer Original Brands , Established Products Business Unit. “By providing resources and support to two creative and passionate individuals, we are hoping to help support them through a truly unique and self-fulfilling experience. Alesse is proud to be able to provide resources to young Canadians to help them pursue their goals and ‘start something’ of their own.”
To view the official contest rules  and regulations along with an overview of how to enter the Start Something with Alesse contest, visit the Start Something With Alesse  site. All proposals will be reviewed and six finalists will be chosen by Christine and Marième. Winners will be determined based on votes earned through online voting by the general public. The two winners will be contacted by Thursday, March 8, 2011. Alesse will provide each winner with a $5,000 grant to help them start realizing their dreams.