TransGaming, Inc.  has unveiled a completely redesigned and innovative GameTreeTV  user experience at the Intel Developer Forum (IDF) in San Francisco. Scheduled to be commercially deployed this fall to European television audiences, the GameTreeTV Platform  delivers a comprehensive on-demand video game experience for consumers that is optimized for HD TV through the next generation of set-top boxes and connected consumer electronic (CE) devices based on Intel® CE Media Processors. 
The GameTreeTV user experience brings an interactive and intuitive design to digital home gaming, allowing consumers to easily browse through a comprehensive catalog of content to quickly access their favorite games with ease. The design offers game developers a dynamic and visibly compelling user interface where their games can be promoted, showcased and searched easily by consumers. Each game profile in the catalog leverages a variety of video trailers, screenshots and descriptive game content, plus the Platform provides a multi-lingual localized game play experience for consumers around the world.
The release of this new interactive user experience coupled with the extensive game catalog and innovative payment models for consumers, positions GameTreeTV as the premier on-demand gaming platform for all Intel® CE Media Processor based devices. In addition, the recent launch of the GameTreeTV Authorized Developer Program  now provides the rapidly growing interactive App-TV marketplace with both a rich third party game development community and a compelling gaming platform experience.
“We’ve designed what I believe to be an exceptionally innovative user experience that aligns to the high quality entertainment and interactive nature of video games. The GameTreeTV user experience is representative of the next generation of interactive platforms that consumers expect, delivering an immersive and enriching game play experience”, commented Blake Lewin, President of TransGaming Digital Home. “Our entire strategy in the design of the user interface is to deliver an interactive and engaging experience that resonates with both the caliber of our content and with the global consumer market. We believe we’ve accomplished this with great success.”
The GameTreeTV Platform will be delivered to consumers through an array of distribution vehicles such as Managed Service Operators (MSO), global OEMs (connected consumer electronics), and related digital media solutions providers. The GameTreeTV Platform will be launching this fall in select European markets and then scaling quickly through 2011 globally. 
“Cable providers want to offer new services and entertainment options to their subscribers, and we believe casual gaming will be an integral part of an immersive next generation experience”, said Bob Ferreira, General Manager, Cable Segment, Intel Digital Home Group. “The GameTreeTV Platform offers a rich portfolio of video games, while set top boxes based on Intel® CE media processors provide the performance for an enjoyable user experience. TransGaming provides both rich technology and a flexible business model to fit the requirements of the cable industry.”
The full GameTreeTV experience is being showcased in the SmartTV pavilion at the Intel Developer Forum  this week. GameTreeTV is launching later this fall in Europe with some of the industry’s most respected video game developers, including PopCap Games, Paramount, Sandlot Games, 2D Boy, Her Interactive, Playrix, Blitz Games and more. Combined, these developers bring hundreds of games to the global catalog that consumers will enjoy through GameTreeTV.
Cable operators, Managed Service Operators (MSOs), and CE manufacturers globally are embracing Intel’s new CE media processors and are ushering in a new generation of broadband-based interactive offerings for their digital home consumers. TransGaming is working closely with companies around the world to ensure the revolutionary gaming experience provided by GameTreeTV is available to a global consumer television audience.