EA Black Box  and Dolby Laboratories, Inc. today announced that Need for Speed™ World , the massively multiplayer online action racing game will incorporate Dolby® Axon voice chat technology before the December holiday season. Need for Speed World combines the rush of illicit street racing, deep RPG style progression, and vehicle customization into an immersive, socially connected experience. The game will be featured at the Penny Arcade Expo in Dolby’s booth, number 612.
“In Need for Speed World, we’re able to continually update the game with new technology to provide the best MMO racing experience for our players,” said Stephane Grefford, Producer, Need for Speed World. “Working with Dolby Axon, we can give gamers a seamless channel of communication enabling in-game collaboration towards becoming the top racer. We’re excited to be the first title in North America to incorporate Dolby Axon to help enhance our players’ overall racing experience.”
“Dolby Axon helps ensure that communication among team members happens clearly and quickly when racing at over 100 miles an hour in Need for Speed World,” said Matt Tullis, Marketing Director, Games, Dolby Laboratories. “We’re really excited to be working closely with EA in bringing a new level of voice chat to their game.”
By integrating Dolby Axon into online game titles, game developers can provide players with a new level of realism in online gaming:
* Improved audio chain processing (noise suppression, echo suppression) for clear voice communication
* Surround sound voice chat over stereo headsets, stereo speakers, and 5.1 playback systems delivering realistic and exciting in-game communication with teammates
* Compatibility with any stereo headset, enabling gamers to experience clear, crisp voice quality without specialized equipment
Hothead Games  is also down at PAX, featuring their two latest video games at the Penny Arcade Expo. You will find them giving hourly  live game play demos of Swarm  and DeathSpank: Thongs of Virtue  at their Sky 1 booth on the sky bridge. Hothead’s PAX booth will also contain kiosks where show attendees can play the newest DeathSpank adventure and enter to win a number of prizes including limited edition Hothead merchandise.
“We’re really excited to be at PAX to show off Swarm and DeathSpank: Thongs of Virtue,” said Ian Wilkinson, President of Hothead. “PAX has always been a show for gamers and we appreciate the opportunity to connect directly with fans.”
DeathSpank: Thongs of Virtue is Hothead’s all new rapid-fire action-RPG game and is the perfect companion to Hothead’s original hit game DeathSpank that launched in July 2010. In the continuing story of venerable hero DeathSpank, players must recover six mystical thongs and bring balance and harmony to the universe. Thongs of Virtue launches on September 21 on PlayStation Network and September 22 on Xbox LIVE Arcade.
Swarm is an action platformer like no other. Players control a herd of fifty daft, pudgy and utterly fearless Swarmites, driving them through an intense and often suicidal gauntlet of death and destruction. The game features innovative mass character control, fast-paced action and comic mayhem, offering players a unique experience that will keep them playing again and again.