EA and Frima Expand Littlest Pet Shop Online to the UK
The Play Label of Electronic Arts Inc. today announced that it has expanded its North American virtual world, Littlest Pet Shop Online (LPSO), to the UK this September. Developed in partnership with Frima Studio, Littlest Pet Shop Online is an innovative, beautifully designed, online entertainment and community destination for girls based on Hasbro’s globally popular Littlest Pet Shop brand.
The web-based Littlest Pet Shop Online is a world of adorable islands filled with fun and exciting online games and activities. There are tools for girls to create, customise and play with their favourite Littlest Pet Shop pets, connect with friends and make new ones too.
Littlest Pet Shop Online embraces its essence of collectability with the Collect-a-Pet feature; enabling girls to unlock unique special edition “Reward Pets” through the completion of fun in-game activities to grow their virtual pet collection
“Littlest Pet Shop Online is all about providing girls with a place to bring their favourite LPS pets to life online,” said Stuart Lang, UK Marketing Director. “We’re excited Littlest 
Pet Shop fans have embraced and enjoy the game in North America, and are delighted to offer fans in the UK a new and exciting way to connect online with friends through their favourite pets too.”
Excitement and adventure unfold at every turn when girls explore Littlest Pet Shop Online’s islands of Waggington and Kittywood as they customise their virtual pet collection, decorate their pets’ home, play 
mini-games, discover hidden objects, and connect with friends both old and new. Players earn Kibble Coins, the game’s virtual currency along the way, which they can spend at boutiques like “Wooly Couture,” run by Woolma O’Chic, the most fashionable lamb in town. Players can take a ride between islands on Guppy the whale and meet featured pets, like Harmony Groovemore, the dancing dog who can Cha cha cha and owner of the Sassy Steps Dance Studio.
For girls who want to join the online fun while also expanding their growing offline Littlest Pet Shop collection Hasbro is launching an LPSO toy line in Europe this autumn. LPSO toys include LPSO Pets, which are 
cuddly plush, and the LPSO Dancing Dog, the groovy pet who dances to your music when plugged into your computer or MP3 player. Each toy comes with a code which unlocks virtual gifts.
Anyone can play by creating an account in just two easy steps, and enjoy many Littlest Pet Shop Online features. Premium Members have access to special features including extensive pet customization, ability to unlock all “Reward Pets” in Collect-a-Pet, games, spending Kibble Coins on exclusive clothes, food, and accessories, and much more.
