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  • A First Look At Tween Transmedia Series Ruby Skye PI

27th August 2010

A First Look At Tween Transmedia Series Ruby Skye PI

Story 2.OHA very special starring role has been played in the upcoming tween detective web series, Ruby Skye P.I. The esteemed Dragon Academy joined forces with one of Canada’s most innovative online storytellers – Jill Golick of Story2.OH – to become the first member of the local education community to embrace direct sponsorship of original, responsible and engaging online entertainment for Tweens; one of the world-wide web’s most under-served audiences. Principal Dr. Meg Fox declares the partnership “a wonderful opportunity”, noting the shared sensibilities between the school, and the digital series concept: “Our principal educational goals are to encourage all the things that Ruby Skye cares about too: creativity, freedom of expression, collaboration and commitment to social justice.”
The Dragon Academy
Founded in Toronto’s Yorkville district in 2001, The Dragon Academy is a socratic, museum-based, integrated school revered for valuing rich, challenging and unusual content in its curriculum via lively connections with Toronto’s key cultural institutions. This made it the ideal local sponsor for the equally inspired new form of storytelling featured in the pending, locally created & produced web series, Ruby Skye P.I. The Dragon Academy is heavily featured as a principle location for the series’ action: it is just the sort of school environment to promote the curious, inquisitive and often hilarious sleuthing adventures of the quick-witted, impulsive mystery devotee, sixteen-year old Ruby Skye — a very young would-be detective bent on getting to the bottom of a mysterious email scam which has defrauded a well-meaning but eccentrically naive neighbour.

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Ruby Skye P.I. is a tween web mystery aimed at kids ages 8 through 14 and is one element of an impressive cross-platform project intended to entertain, engage and educate kids online around the world. Ruby Skye P.I. is the brain-child of Canada’s pioneering transmedia creator, Story2.OH’s Jill Golick (Hailey Hacks, Crushing It, BoyMeetsGrrl) and already represents a dazzling collaboration among community, corporate, and creative partners — all keen to see Canada reach the cutting edge of excellent online content for young people.

The first Ruby Skye P.I. mystery began principal photography at The Dragon Academy and on location around Toronto on August 16th and continues shooting its first mystery, The Spam Scam until September 2nd. Ruby Skye P.I. is one of nine digital web series projects selected for investment by the highly-competitive Canadian Independent Production Fund’s new web series program. Ruby Skye P.I. continues to seek local, national and international partners to fully realize its exciting vision. Interested potential sponsors can contact creator Jill Golick at 416.414.8539.

This entry was posted on Friday, August 27th, 2010 at 11:17 am and is filed under National News, New Releases, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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