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21st May 2010

Canadian Hockey League Partners With EA Sports for NHL 11

Canadian Hockey LeagueThe Canadian Hockey League (CHL) in association with Electronic Arts Inc. have just announced a four year agreement that will see the league included in EA SPORTS™ NHL® products. The three regional leagues that make up the CHL, including the Western Hockey League (WHL), the Ontario Hockey League (OHL) and the Quebec Major Junior Hockey League (QMJHL), will all have their teams and players represented in EA SPORTS NHL 11 when it becomes available in retail stores this September.

Representing 51 Canadian and nine American teams with players aged 16-20 the CHL is the top development league in the world and the number one provider of talent to the NHL. 47% of all players selected in the 2009 NHL Entry Draft came from CHL teams. The 2010 NHL Entry Draft could mark the fourth straight year where a CHL player is selected first overall, with Tyler Seguin of the Plymouth EA SportsWhalers and Taylor Hall of the Windsor Spitfires representing the top two ranked players by NHL Central Scouting.

“The CHL is very excited to partner with an industry leader like EA SPORTS to create a brand new way for CHL fans to associate with their favorite CHL teams and players,” said David Branch, President, CHL. “This opportunity also provides EA SPORTS fans around the world the ability to learn more about the next wave of NHL stars as they compete in the best development league in the world.”

“It’s exciting to have the CHL integrated into our game for the first time,” said Jordan Edelstein, VP of Marketing, EA SPORTS. “Their inclusion will make NHL 11 the most definitive and complete hockey experience available.”

Four of the last five players to be featured on the cover of EA SPORTS NHL Series games are CHL graduates including Patrick Kane, Dion Phaneuf, Eric Staal and Vincent Lecavalier.

The licensing agreement between EA SPORTS and the CHL allows the following to be included in NHL 11:

* Ability to play with all 60 teams that make up the CHL
* Names and Likenesses of players that are on the rosters of a CHL team
* Mastercard Memorial Cup
* CHL new RBK Edge Jersey design in NHL 11
* WHL, OHL and QMJHL logos and league structures
* The CHL integration in NHL 11 will tie to several modes in the game including Be A Pro, Be A GM,    Tournament Mode, Season Mode and Playoff ModeNHL 11

The EA SPORTS NHL franchise has won 22 Sports Game of the Year awards over the past three years. This year the NHL 11 franchise begins a new era with gameplay innovations that are set to deliver the most realistic, accurate and exciting representation of NHL hockey to date.

NHL 11 will be available for the PlayStation®3 computer entertainment system and Xbox 360® video game and entertainment system with an MSRP of $59.99. It is developed by EA Canada in Burnaby, B.C. The game has not yet been rated by the ESRB.

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21st May 2010

International Awards and New Releases

Digital LeisureDigital Leisure has officially announced Mix Superstar for the Wii. Expected to be available on WiiWare in 2010, and according to the game’s site, you’ll be able to create, mix and record your own royalty-free musical masterpieces right on your Wii™. Mix Superstar will allow you to export your music creations or download them to your computer so you can take them on-the-go. You will also be able to use WiiConnect24™ to send those hits to your Wii Friends or collaborate on mixes. Mix Superstar has full support for both the Logitech® USB Microphone and Wii Speak so you will even be able to add your own vocals.

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Wired WomanWired Woman Vancouver invites you to discover the value and learn effective strategies for Building a Community Through Social Media, a one-evening seminar taking place on June 14th at UBC Robson Square. Tickets for this event are $35.00 for members or $40.00 for non-members. Wired Woman costs nothing to join, so save a quick $5.00 by joining the network.

What is community in relation to the web? Community is beyond a blog, and a few people following you on Twitter. This evening will help you realize what the new meaning of an online community is, and why it holds an important spot at the new marketing table. Find out how the experts are building, engaging, and managing their communities.

Session Speakers:

Briana Tomkinson – Tenth to the Fraser and Fjord West
Carisa Miklusak – SoMedios
Chris Breikss – 6S Marketing
Mhairi Petrovic – Out-Smarts Marketing
Sibylle Tinsel – Club Fat Ass

If you are in Toronto, Wired Woman is hosting an evening event on June 1st titled Social Networking Your Way to Better Work with guest speaker Mark Swartz, author of Get Wired, You’re Hired.

This interactive session covers social networking techniques that are proven to increase your marketability. Get up to speed, find work faster and enhance your employee worth. During this brief but informative session you will learn how to:

* Leverage your virtual contacts for networking into the hidden job market
* Increase your visibility and presence
* Research employers for the inside scoop, giving yourself the competitive edge
* Build your professional brand online and merge this with traditional marketing material
* Boost your value as an employee using Web 2.0
* Differentiate yourself from your peers

namcoNamco Networks is excited to announce its ‘Win a PAC-MAN-themed smart car’ sweepstakes to celebrate the video game icon’s 30th birthday.

“Over the last 30 years, PAC-MAN has continued to evolve and be relevant with his fans—no matter the pacmandemographic or generation. Giving away a smart car that commemorates his 30 years is a way for us to show our appreciation to one of the many fans out there.”

From May 21 through August 20, participants from the U.S. and Canada are encouraged to visit PAC-MAN’s official site and fill out the electronic entry form. No purchase is required to enter but you must be at least 18 years of age. Further information on the sweepstakes, including official rules and regulations, can also be found there. The winner of the brand new 2010 PAC-MAN-themed smart car will be selected on September 3, 2010. *Note: At press time, the electronic entry form was not visible on the site. I haven’t been able to speak with anyone from Namco yet, but perhaps the form will become available on May 22, which Namco has stated online is the “official” birthday for Mr. PacMan.

According to Kenji Hisatsune, CEO of Namco Networks, “Over the last 30 years, PAC-MAN has continued to evolve and be relevant with his fans—no matter the demographic or generation. Giving away a smart car that commemorates his 30 years is a way for us to show our appreciation to one of the many fans out there.” Read the rest of this entry »

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