10th May 2010

Summing Up GDC Canada 2010

Howard DonaldsonI met many new and interesting people at last week’s GDC Canada in Vancouver. My pick for top seminar session was a tie. Disney’s Howard Donaldson, co-founder of Propaganda Studios,  gave a very informative talk about Tax Incentives, a subject which is on the minds of many studio owners these days. As a leader on the BC Interactive Task Force, which was a major force in bringing Game Development Tax Incentives to BC, Howard definitely knew his subject well, and he conveyed the pertinent information in such a way as to invite both a better understanding and further research on this important aspect of today’s game development industry. By the way, Propaganda is hiring.

The other session which I thoroughly enjoyed was given by Zach Hanks, who, forgive the pun, presented a very animated and entertaining seminar. Character Voices – Conceptualization, Casting, Recording, and the Cultural Reference Point covered topics which should be presented at every studio which has voice acting in its games. While covering the many challenges and details of voice acting for games, one of Zach’s main points was that “nothing will disengage your players faster than bad voice acting.” This is very true, and any game developer who doesn’t think so, isn’t paying attention. For example, Arenanet has taken some pretty harsh criticism from its Guild Wars community for really bad voice-over work, primarily in Guild Wars: Factions (and as a GW player, I have to agree with the criticisms). Guild Wars - Danika

Making your character voices familiar and believable is a huge part of improving the player experience, and even many of today’s blockbuster titles are lacking in the voice-over department. For example – in Mass Effect 2, Bioware missed the mark on how females really talk. The female Shepard character often feels very stilted and hard-toned when she is supposed to be seducing crew members or even when she is supposed to be expressing empathy/sympathy during a scene. There are moments in Dragon Age when I want to rip out my female rogue’s vocal chords – or at least mute her. These moments arrive when she successfully unlocks a chest or door. Her “I’ve done it!” and “Complete” lines drive me batty. There were also times in Assassin’s Creed 2 where the characters spoke too fast in their Renaissance Italian accents, and I didn’t catch what was said. There is usually no rewind for an in-game cinematic (unless one dies and gets to re-live the scene), so audio people, please ensure that your character’s lines are easily understood.

The GDC Canada session Managing Your Love-Hate Relationship with Playtests presented by Ubisoft Quebec Game Lab’s Andree-Anne Boisvert covered such areas as expanding your playtest groups to include non-traditional gamers, and how important that feedback can be. This is particularly applicable for games looking to expand their horizons in finding a home amongst families where there may be many non-traditional core gamers. Is your game truly family-friendly? Will it draw grandparents into the mix? Will they enjoy interacting digitally with their gamer grandchildren or will are they being led to the proverbial slaughter, not enjoying the experience at all? Like game development, your audience is changing almost daily; what is your studio doing to ensure financial success with its market?

I also had a chance to speak with Kay Gruenwoldt about a new school hoping to open in GDC-Games AcademyVancouver this fall. Games Academy Vancouver is currently going through the provincial accreditation programme, and will be finalizing its location once that step is complete. Games Academy has been operating in Europe for ten years, and when the Vancouver campus opens, its new students will have access to an established global community through its international pipeline which will offer an internal support system of peers and fellow students.

Games Academy will focus solely on computer graphics and game development, with instructors who are currently working or have worked in the industry. Mr. Gruenwoldt said that Vancouver was a natural location in campus choice because our local industry is simply a “huge pool of awesomeness.”

Another newcomer to GDC Canada was Edmonton’s SnakeTakes Studios, which is developing a complete brand around an original IP. The End of the Beginning began as a screenplay, and has since grown to include a game, a comic book series, action GDC-SnakeTakes Studiofigures, merchandise and soundtrack. The End of the Beginning game for the Xbox 360, PC and PlayStation 3 has been in development for about seven months, privately financed by its team of six designers outside of their regular jobs. Set far in the future in a surrealistic world, the premise of the game is a race of very mean aliens who are trying to obliterate those pesky humans. The End of the Beginning, which promises to be a fun-to-play title featuring very combative play in a possibly open-ended franchise, hopes to advance to beta in just a few weeks. This looks like a title we at Village Gamer will most likely enjoy playing, especially if there is as much mayhem and destruction in the game as was talked about at their expo booth.

Overall we had a great time at GDC Canada, and really wouldn’t expect any less. Of course, being a writer, a I would have liked to have seen some sessions on writing, as well as sessions on how studios can better utilize the media in their marketing plans and better prepare their web sites for those in the media who are looking for information about their studios and titles. I believe that GDC Canada could have a bright future if a few things were to happen, such as making it more GDC-Expo Flooraffordable for the Canadian development community to attend by taking some of the philosophy in play at big box stores – lower prices, go for volume and still meet your profitability marks.

It was a shame that Vancouver Digital Week did not pair up with GDC Canada this year, because the abundance of sessions and events in 2009 made the event that much bigger. It was promised during the Canadian Videogame Awards that all of the events would be held over one week again in 2011, and I truly hope that this comes to fruition. While it’s generally understood that GDC San Francisco is the flagship event, I feel it is of utmost importance to have quality development events in Canada for those who may not have the funds to travel around the continent to attend such conferences. While the east coast has MiGS, INplay and DIGS London to name but a few, it is essential that the west coast build on its events such as the Game Design Expo, SPARK and GDC Canada as annual events. As a person with event management in my past, I can appreciate the amount of time and hard work which goes into producing such large conferences, and while I in no way wish to belittle the efforts of those behind the scenes at any of these Canadian conferences, it is simply my wish that each of these events grows to its full potential through the continued co-operation and support from government, industry, associations, schools and of course, the trench-workers.

Gemini Awards 2010The Academy of Canadian Cinema & Television is pleased to announce that five Digital Media categories will be introduced for the 25th Annual Gemini Awards. The new awards will honour both cross-platform projects, developed to enhance enjoyment of a television program or series, and original productions, the first broadcast of which is intended for a medium other than television. Additionally, a Gemini Special Award – Outstanding Technical Achievement Award in Digital Media – has been added. Read the rest of this entry »

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