[1]Edmonton – All eyes won’t just be on the New Orleans Saints and Minnesota Vikings this Sunday as Mass Effect 2 [2], BioWare’s [1] highly anticipated action-RPG video game, will appear on national television to over 35 million expected viewers with an explosive two minute launch trailer. Leading into the white-knuckle excitement of the NFC Championship’s fourth quarter, football fans and gamers alike will be on the edge of their seats for a glimpse of the non-stop action in Mass Effect 2 led by Commander Shepard in the full-length 
[3]gameplay trailer, uncut and on the big screen.
Fans wanting a football and gaming fix can participate in the “Watch the NFC Championship with BioWare” event where they can interact and chat live with the Mass Effect 2 development team as they stream live from the BioWare games room via Ustream. Participants will also get an exclusive sneak peak at Mass Effect 2 as the team will stream live gameplay during halftime. Highly coveted BioWare “shwag” will also be given away to participants every 15 minutes during the event.
The Mass Effect trilogy is an epic science fiction adventure set in a vast universe filled with dangerous alien life and mysterious, uncharted planets. In Mass Effect 2, players will step into the role of the heroic Commander Shepard, commanding a crew of the most dangerous operatives from across the galaxy on a mission so challenging that it’s potentially suicidal. Featuring intense shooter action, a rich futuristic storyline, stunning space exploration and emotionally engaging characters, the game delivers an unparalleled cinematic experience. Mass Effect 2 is scheduled for release on the Xbox 360® videogame and entertainment system and PC on January 26, 2010 in North America. Mass Effect 2 has been rated M for Mature by the ESRB.
[4]GDC SFO 2010 – The 2010 Game Developers Conference [4]® (GDC 2010), produced by the Think Services Game Group, and Google are working together to celebrate and inspire the mobile and independent game development communities by offering the Nexus One™ phone and Verizon Droid by Motorola to qualifying developers who register to attend GDC 2010 by February 4th, 2010.
Mobile/handheld games and independent games are each the subject of a dedicated summit during GDC, as well as the subjects of many of the sessions during the main portion of GDC–making conference attendees great potential developers of new content for phones using the Android(TM) operating system.
In recent years, the smartphone has become one of the most widespread and widely-used game platforms, and has proven particularly suited to independent developers experimenting with new and unusual gameplay.
The Game Developers Conference, as the world’s largest professional-only game developer event, has been at the center of the industry’s discussions on these topics, serving as home to the GDC Mobile/Handheld Summit, as well as the IGF Mobile competition to award handheld game innovation.
“At the GDC, we are constantly looking for ways to help the game development community learn and thrive. The mobile and independent game spaces having been providing so many of those opportunities for years now,” said Meggan Scavio, event director of the Game Developers Conference. “We are so appreciative that we can better reach those goals by actually putting a new opportunity – Android-powered devices – into the hands of our attendees.”
Early Bird rates for GDC 2010 end February 4.