Edmonton – Leading video game developer BioWare™, a division of Electronic Arts Inc., today announced Gift of the Yeti, a fun and fast-paced social game for people of all ages. Available now as a free Facebook app (Facebook account required, free to play on Facebook only), the game has been developed at BioWare by the studio’s new R&D group, BioWare Labs™. Gamers who play Gift of the Yeti will receive a $10 discount* off the purchase of the dark, heroic fantasy Dragon Age™: Origins. Additionally, BioWare will donate up to $10,000 to the Child’s Play charity, a non-profit organization dedicated to providing holiday gifts to children in need.
In the Gift of the Yeti game, players have a chance to help a sick Santa by delivering gifts on his behalf. Facebook friends can compete to beat each others’ high scores. The backstory of the Yeti will unfold through a clever Advent day calendar, with each day revealing a new piece of the storyline. Gift of the Yeti also allows players to choose from a variety of different gifts that they can send to their friends to invite them to save the day for Santa, and support the Child’s Play organization.
“Gift of the Yeti is BioWare’s digital holiday card to its fans. We use social networking as a powerful tool to connect meaningfully with our tremendous fan community,” said Dr. Ray Muzyka, co-founder of BioWare and the Group General Manager of the RPG/MMO Group at EA. “Gift of the Yeti is a fun, engaging holiday present from BioWare to our fans, the first in a series of compelling social experiences from BioWare Labs.”
“Child’s Play draws the bulk of our support from video gamers and the games industry, and we are honored to be part of BioWare’s Gift of the Yeti campaign,” said Kristin Lindsay, Program Coordinator, Child’s Play. “Now gamers can help support pediatric hospitals in the US, Canada and worldwide simply by playing the game and having fun! When gamers give back, it makes a big difference.”
For every play of Gift of the Yeti, BioWare will donate a minimum of a penny, up to $10,000 to the Child’s Play charity. Child’s Play is a community-based charity grown and nurtured from the video game culture and industry, distributing toys, games, books and cash for sick kids in children’s hospitals worldwide. Originally supported by Penny Arcade, more information about Child’s Play can be found online at the Child’s Play website.
* Value of discount will be deducted from total order at time of purchase. Valid for new purchases of Dragon Age: Origins of equal or greater value only. Discount is valid only on purchases from the EA Store. This offer expires on January 1, 2010, and cannot be combined with any other offer, Gift Card, rebate or other discount coupons. Valid only in the U.S. and CANADA. Limit one offer per person. Subject to availability. Customers are responsible for shipping, handling and applicable sales tax. Offer may not be substituted, exchanged, sold or redeemed for cash or other goods or services. Void where prohibited, taxed or restricted by law.