14th July 2009

PROTOTYPE Wins Diamond Award on GameTrailers

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We will be posting an in-depth PROTOTYPE review & announcing a contest this week

PROTOTYPEVancouverGameTrailers.com (GT), the premier provider of video for gamers and a division of Viacom Inc.’s  MTV Networks Entertainment Group, announced today that Radical Entertainment’s popular open-world action game, PROTOTYPE™, released by Activision Publishing, Inc., earned the GT Diamond Award for exceeding an astounding ten million video views. In PROTOTYPE players fight as the biologically altered and solitary Alex Mercer cutting down anything in their path, be it military, civilian, or monster to make it through an infected New York City. Additionally, players have the capability to consume and become PROTOTYPEanyone, gaining their appearance, memories and abilities, as they slowly take down key targets throughout the city and unravel the plot behind Alex’s existence.

PROTOTYPE relies heavily on the player’s relationship with its protagonist, Alex Mercer. With an expansive system to upgrade play mechanics throughout the game, players are easily able to find a gameplay style that adapts to their personal preferences. A fully explorable Manhattan gives the game a strong sense of freedom, which was rarely seen in similar open-world games until now with the release of PROTOTYPE.

“Being an open-world game with so much action going on all around you at all times, PROTOTYPE is a game best experienced in motion,” said Kelly Zmak, President, Radical Entertainment. “GameTrailers and their community was a natural fit for showcasing our videos of Alex Mercer using his over-the-top powers, and we’re honored that so many fans continue to closely follow PROTOTYPE. This award really means a lot to the development team here at our studio.”

“PROTOTYPE has been extremely popular on the site for quite a while, “said Shane Satterfield, editor-in-chief of GameTrailers.com. “The game resonates with our audience with its crazy action and relentless content, so it’s no surprise that it’s received a much-deserved GT Diamond Award.”

The figures for the GameTrailers Diamond Award were compiled by Stream Stats, a proprietary tool that gives gaming industry professionals insight into which games the GT audience is interacting with the most in order to anticipate upcoming sales and analyze post-release performance.

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