Toronto – The Bell Broadcast and New Media Fund  has launched an online information source for ideas about the revenue generating potential of multi-platform digital media projects. The portal, which has received support from Telefilm Canada, is named The Bell Fund’s Bliki – How To Make Money with Multi-Platform Digital Media , provides a very comprehensive collection of articles and resources to assist companies in developing a strategy for success. The Bell Fund, which receives approximately $12 000 000.00 in funding from Bell TV, provides grants to Canadian independent producers, assisting in the development and production of outstanding television content which is complemented and enhanced by innovative interactive content for digital delivery.
Available in both English and French, the bliki is run similar to a wiki, with collaborative editing and database updating but also offers editorial commentary as well as pertinent news. Having invested over $70 000 000.00 in the development and production of over 600 multi-platform projects in the past 11 years, the people behind the Bell Fund have extensive knowledge in regards to the challenges of revenue generation.
The Bell Fund’s “bliki, How to Make Money with Multi-Platform Digital Media combines the collaborative editing and updating database opportunities of a “wiki” with the power of commentary and news updates from a blog. It is available in both English and French to encourage international participation.
The blog section of the site invites members of the digital and interactive media industry to add their comments and experiences, sharing their knowledge with others who may be searching for assistance with revenue generation and funding for the development of multi-platform material.
The bliki addresses such issues as monetizing properties with international sales, syndication and other licensing options such as casual games, branding, mobile components, advertising and related products. Also available will be information on the accurate projection of revenues and expenses to assist with project development. The Bell Fund already provides an extensive library of training and other resources, the addition of the Bliki is another important and very useful tool in the development of an international, interactive successful future.
The Bell Fund also provides grants to Canadian independent producers who develop and produce outstanding television content complemented and enhanced by innovative interactive content for digital delivery. The Bell Fund has invested over $70M in the development and production of over 600 multi-platform projects in the past 11 years – and has developed an expertise in the challenges of revenue generation.