Toronto – Demand Metric, a marketing management advisory firm, announces the availability of its Search Engine Optimization Assessment Tool. This easy-to-use tool allows a company to assess the effectiveness of its SEO efforts in four key areas:
* Strategy, buy-in and skills
* Process definition, automation and systems
* Keyword management
* Results reporting and metrics
Using this tool, companies can quickly and easily assess the effectiveness of their current SEO efforts. The results of the assessment provide a baseline and a set of recommendations for improvement.
“There is little debate today about the value of Search Engine Optimization,” states Jesse Hopps, CEO of Demand Metric. “What we have created is a tool that companies can use to objectively assess the progress they have made in this area. The inputs provided to the tool also generate a set of recommendations tailored to the level of maturity a company has achieved in its SEO efforts. This tool is an effective way for companies to become more strategic in their SEO marketing efforts.”
The SEO Maturity Assessment Tool joins the Demand Metric suite of over 200 practical tools, templates, reports and guides written for sales and marketing executives. These resources are available online to members of the Demand Metric community via monthly or annual subscriptions.