Montreal – Interactive entertainment company Ludia Inc.  today announced that its premiere game, The Price Is Right, has sold one million units across multiple platforms since its launch in March 2008. Based on information from retail and digital distribution channels, a Price Is Right game has been purchased on average almost every thirty seconds since its release online, in retail and on the Apple App Store.
“We are very proud that The Price Is Right game has given so many players countless hours of enjoyment on the platform of their choice, said Alex Thabet, Founder and CEO of Ludia Inc. “The strong sales of this game show title in retail and digital channels proves that our multiplatform strategy can result in tremendous reach and ongoing sales potential.”
“After more than 37 years, The Price Is Right remains a highly successful television game show with phenomenal longevity,” said David Luner, Senior Vice President, Interactive & Consumer Products, FremantleMedia Enterprises  (FME), North America, the program’s licensor. “Ludia’s The Price Is Right game hitting this impressive milestone is very exciting to see, and is a strong affirmation that the brand continues to resonate in new ways with fans of all ages.”
The Price Is Right game debuted in North America for PC, Mac®, Nintendo™ Wii, DS, iPhone™ and iPod® touch on the Apple App Store, and will be available on other platforms to be announced shortly.
Also today, FremantleMedia Enterprises announced that Ludia will create video games based on one of the longest-running and most successful game shows, Family Feud. The exclusive, multi-year deal will result in games across major platforms including PC/Mac, console, iPhone™ and iPod® touch.
“We are excited to create compelling game play experiences around Family Feud that new and existing fans can engage with across multiple platforms,” said Alex Thabet, Founder and CEO of Ludia Inc. “This deal also helps round out the Ludia portfolio of game show video games, which we believe to be a category with fantastic potential.”
The Family Feud games will feature all of the favorite elements of the show as played on television, with two “families” playing against each other in a contest to name the most popular answers to survey questions posed to 100 people. The game will be rendered with a dynamic redesign of familiar aspects such as the scoreboard, face offs, strikes, stealing and ‘fast money’ rounds. The Family Feud game will also incorporate connected gaming elements to make it easy and entertaining for friends and family to play and interact together. Both single and multiplayer game modes will be supported, as well as reward systems to fuel the competitive fun between families, and player avatars that can be customized and personalized.
“After more than 33 years, the Emmy-award winning Family Feud is one of the most iconic and enduring game shows on the air,” said Olivier Delfosse, Director, Interactive, FremantleMedia Enterprises, licensor for the program. “Given our tremendous success with The Price Is Right, we are very pleased to have Ludia create another fresh offering of video games for fans of Family Feud, game show enthusiasts and wider audiences alike.”
Earlier this year, FremantleMedia Ventures announced a strategic minority equity investment in Ludia as part of its ongoing expansion into the high-growth video games market. FME, which is the brand extension arm of FremantleMedia, also has other brands in Ludia’s portfolio, including American Idol, Press Your Luck and The Price is Right. Family Feud is produced by FremantleMedia North America and has appeared in over 30 countries in various forms, including celebrity specials.
The first of the Family Feud games is slated for launch in September 2009.
Earlier this year, FremantleMedia Ventures announced a strategic minority equity investment in Ludia as part of its ongoing expansion into the high-growth video games market. FME, which is the brand extension arm of FremantleMedia, also has other brands in Ludia’s portfolio, including American Idol, Family Feud and Press Your Luck. The Price is Right is the longest-running program in television history and has been broadcast in the United States since 1972. The current program is produced by FremantleMedia North America.