Californian creative marketing and public relations firm will use social media monitoring to help build and execute communications plans for clients
 Fredericton – Just Drive Media  has selected Radian6’s  social media monitoring platform as an asset to their public relations, online marketing, and multimedia capabilities. The high-tech public relations firm will use the intelligence they gather through social media to build successful integrated campaigns for clients and improve their blogger relations efforts.
Radian6’s social media monitoring platform gathers real-time-as-discovered information from across the social web, including blogs, video sharing sites, boards and forums including LinkedIn Answers, and emerging media such as FriendFeed and Twitter.
“Today’s communications efforts aren’t complete without taking social media into consideration, and Radian6 allows us to do that seamlessly”, says Ali Croft, director of public relations for Just Drive Media. “We can monitor social media before a campaign to benchmark perception and sentiment around a brand, and we can continue our analysis during and after a campaign to understand how the social web carried and influenced results.”
“An important role for an agency is to help their clients determine what to do with the information they glean from monitoring social media,” explains Marcel LeBrun, Radian6’s chief executive. “Radian6 provides a smooth and efficient, team-based approach to listening and responding online. Users can assign and track follow up to posts, classify conversation types and sentiments, and measure the results of those outreach efforts. It truly makes social media monitoring a 360-degree solution as part of integrated communications today.”
Radian6 also allows agencies and their clients to stay connected and on top of results with dashboard-level reporting features. The simple dashboard reports include information from multiple widgets at once, and can be automatically scheduled and distributed via email.
“Our role as an agency partner to our clients is not only to help them build relationships across the social web, but understand and embrace the impact of those relationships as they drive their communications,” explains Croft. “Radian6 helps our clients uncover influencers, connect with key bloggers, and understand how the breadth of social media is supporting their communication efforts online. It’s helped us create more efficient, cost-effective, and impactful campaigns for our clients that deliver real results.”