Astral Media Inc. is proud to announce its support for the Institute of Communication Agencies and Virgin Unite during Canada’s 2009 Advertising Week. In the “A day in the life of an agency” contest targeting young aspiring marketing and advertising students Astral Media will contribute $100 000 in media space on the Company’s out-of-home and radio advertising platforms to the winning student campaign.
The 2009 Advertising Week takes place from January 26 to the 29, a week-long celebration of the business of ideas and communication. As part of “Youth Day,” one of AdWeek’s key events, Astral Media is actively sponsoring the A day in the life of an agency contest, which will involve 150 students working in teams with 15 agencies on a communications brief to promote a benefit concert for Virgin Mobile and Virgin Unite’s RE(*)Generation program. Students will be mentored by various ad agency teams in building a campaign during the course of an intense morning of brainstorming. The winners will have the benefit of seeing their advertising concept developed and publicized on Astral Media’s out-of-home and radio properties in Toronto and Vancouver during the course of the summer.
“This is an exciting opportunity for Astral Media to demonstrate its ongoing investment in developing tomorrow’s creative talent,” said Jacques Parisien, Group President, Astral Media Radio and Astral Media Outdoor. “We are always pleased to be able to showcase the country’s next generation of talent, and we look forward to seeing the creativity they apply to such an exciting project as Virgin Unite’s at-risk and homeless youth program, RE(*)Generation.”