Canwest announced today it will bring together its publishing and broadcast digital teams under a single strategy and leadership. Graham Moysey will expand his role as Senior Vice President and General Manager, Canwest Publishing Digital Media to include all Canwest Broadcast Digital Media assets.
“Graham Moysey will lead a team of extremely talented people under a common strategy that will best leverage the Canwest advantage,” said Dennis Skulsky, President and CEO Canwest Publishing. “This further reinforces our commitment to invest in growth media and will allow us to scale meaningful solutions for our agency base and continue to engage our growing digital audiences.”
The move builds on recent successful cross platform initiatives including a Holiday Guide which showcases content from both broadcast and publishing digital assets and is cross promoted through various properties.
“The way our content is consumed continues to evolve,” said Mr. Moysey. “Both advertisers and audiences challenge us to be ever more innovative. A consistent digital strategy across broadcast and publishing is paramount to realizing both synergies and scale.”
Advertisers look to Canwest for its ability to take rich content and scale it into integrated multi-platform initiatives that best meet client objectives. As the media industry continues to change, Canwest is well positioned with its depth of offerings that span a variety of audiences and media including genre specific content, more than 80 destination websites, on-the-go mobile offerings, video on demand and podcasts. The strategy provides customer tailored solutions that are national in scope, local in ability – and achievable through one point of contact.