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  • PeerMatrix Launches Advertising Service Targeting P2P Users

25th November 2008

PeerMatrix Launches Advertising Service Targeting P2P Users

New Advertising Company Targets 200 Million P2P Users, Aims To Become Next Advertising Phenomenon. Advertising software that lets advertisers reach 200 million customers for $200 per month plans to do for P2P searches what web search engines did for web searches.

– Toronto – PeerMatrix Inc. announced today the first public release of the PeerMatrix software, which for the first time allows advertisers to deliver ads to 200 million people who use file-sharing software (also known as “Peer-To-Peer” or “P2P” software) like LimeWire and Shareaza.

“It’s a completely new type of advertising,” said Bernard Trest, President of PeerMatrix Inc. “For the first time, advertisers can target 200 million file sharers who were previously off limits to advertising.”

The software works similarly to search engine adwords, creating ads that match whatever a file sharer is searching for. Say, for example, an advertiser has a video ad for a car named “CarAd.mpg”. If a P2P user searches for “The Fast and the Furious” the PeerMatrix software will return a search result to the user indicating that a video file called “The Fast and the Furious.mpg” is available… regardless of the actual name of the video file. Similarly, if a user searches for the phrase “Corvette Movie” the software will return a search result for “Corvette Movie.mpg” regardless of the name of the original ad file. This technology, which the company calls AdMorph(TM), was deemed important and innovative enough for a U.S. patent.
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25th November 2008

Fantasea Line Releases the FS-610 Underwater Housing for Nikon Coolpix S610 and S610c Digital Cameras

VancouverFantasea Line announces the addition of a new housing specifically designed for the Nikon Coolpix S610 and S610c digital cameras. The FS-610 housing is fully functional providing photographers with access to all camera functions. Fantasea’s new housing design and improved construction, together with a depth rating to 60 meters/200 feet, makes the FS-610 ideal for outdoor and underwater photographers. The Fantasea FS-610 housing has a double O-ring seal on all controls, anti-glare hood over LCD screen, and built-in diffuser. The FS-610 also features a 46mm port ring thread for easy attachment of accessory lenses and filters.

Additional controls and features include:

Shutter Release
Power Switch
Exposure Compensation
Flash Mode
Self Timer
OK Button

The FS-610, like all Fantasea Housings comes with an optional Accessory System which enables photographers to further enhance their imaging capability.

Underwater photographers can dive or snorkel and capture all the excitement of this fascinating world, while outdoor photographers also have the option of capturing the action of such activities as white water and paddle sports, sailing and boating, surfing, fishing, hunting, backpacking and camping. The FS-610 protects the Coolpix camera from water, sand, dust, and other damaging elements.

Flood Insurance:

As with all other Fantasea Camera Housings, in the event of accidental water leakage, the Coolpix camera inside is insured. This attractive additional protection is exclusive only to Fantasea Housings and provides the ultimate peace of mind for photographers, who want to be sure their cameras are adequately and safely protected during use in these rugged environments.

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25th November 2008

henderson bas Four Time Winner at Applied Arts Magazine Awards

Torontohenderson bas, Canada’s most awarded interactive agency, today announced they had four winning campaigns the Applied Arts Magazine Awards.

Applied Arts is Canada’s premier magazine of visual communications. Their magazines are known for their gorgeous imagery, strong opinions, timely information and essential industry insight to their readership of senior creative professionals in graphic design, interactive design, advertising, photography and illustration. The four winning entries will be highlighted in the new interactive section of the March 2009 edition of Applied Arts Magazine.

The winning projects include:
· Hbc – Olympics
· Joe Fresh Style – Web site
· Discovery Club 1080
· Capital One – Lose the Rate

“Applied Arts Magazine is truly a showcase of some of the finest work on the globe so it’s nice to see us do so well at these awards,” said Dawna Henderson, President and CEO of henderson bas. “Each of these projects are so deserving because they are a winning combination of kickass strategy and exquisite creative.”

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25th November 2008

Tritone Launches CourseWatch 2.0 Offering Customizable Music Education Content

Vancouver Tritone has released the newest version of CourseWatch, Tritone’s course management system. A significant upgrade to the current product line, CourseWatch 2.0 was created in conjunction with the University of New Brunswick Faculty of Computer Science.

Tritone Music Education Systems, located in Vancouver, British Columbia is an innovator and developer of online music education services, applications and technology software. Tritone is a pioneer in e-learning music education solutions for public schools and distance education.

Garnett MacMullin , President of Tritone: “CW 2.0 (CourseWatch 2.0) reaches another milestone for Tritone in improving online music education. CourseWatch is tailored for online delivery and hosting interactive multimedia educational content. The system returns an immediate response to the student and tracks all learning activities for the teachers. Tightly integrated with the Javatrax keyboard interface, CourseWatch retains the student’s activities as part of the reporting system for immediate review or playback”.
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25th November 2008

T-Shirt Monster Makes Holiday Shopping Easy

OakvilleT-Shirt Monster, Canada’s leader in online clothing customization, announces a one-stop shopping solution that makes shopping fun, fast and easy for the entire family! Now through December 25th , all customized clothing orders are shipped in a special Christmas themed gift-mailer and come complete with a Christmas card shoppers can personalize.

No Malls, no line-ups, no wrapping, no need to even go outside! With the click of a button, shoppers enter the T-Shirt Monster Design Lab where they can create one-of-a-kind clothing within minutes. Users can upload artwork and photographs from the comfort of their home, or use ready-made clip art, font and text tools. Once the user is happy with their design they can choose to have it printed on over 150 different T-Shirt styles and colors, including hooded sweatshirts, baby clothing and brand names like American Apparel.
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25th November 2008

Skate 2 Hits Stores January

Vancouver – Black Box, an Electronic Arts Inc. studio announced today that Skate 2, the sequel to the genre-defining original game will hit retailers in North America on January 21st, 2009 and worldwide on January 23rd, 2009 – making it one of the first must-have games of 2009. Players that can’t wait until January can indulge their irrepressible Skate craving even sooner, with the Graphics Creator, a web-based customization tool launching next month on www.skate.ea.com. For those in North America anxious to shred the streets in blaring style can pre-order now for an exclusive code to unlock the Throwback Pack, a special upgrade pack that includes retro clothing, accessories and gestures.

The Graphics Creator is a web-based application that ups the ante in self-expression. With this tool, gamers have the freedom to create custom graphics for their in-game hats, decks and shirts, infusing their skateboarding experience with an unrivaled level of individuality. The Throwback Pack features a variety of retro stylings including, tie-dye t-shirts, Skate or Die apparel, Robot and ‘Window Shade’ sunglasses, gestures circa the hippie-age and much more!

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