13th November 2008

Break a Sweat with EA SPORTS Active

EA SPORTS Active Coming in Spring 2009; First in New Line of Fitness Products

Vancouver – Do you find there are too few hours in the day to run a household, hold down a job and fit in a workout? Or, are you just getting bored of the same old fitness routine? EA SPORTS™, a label of Electronic Arts Inc. today announced the development of EA SPORTS™ Active, an innovative new customizable and personalized fitness product that will get you motivated to move in the comfort of your home. EA SPORTS Active will launch exclusively for the Wii™ worldwide next spring.

Developed in collaboration with fitness experts, including Bob Greene – renowned exercise physiologist, author and Oprah’s personal trainer – EA SPORTS Active is perfect for the whole family, though designed specifically for women seeking a simple, fun and cost-effective way to achieve a healthy lifestyle. The product will be the first in a new line of EA SPORTS fitness and sports performance products in development to improve the well-being of people of all ages.
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13th November 2008

Action Pants Showcases Artistic Talent

Karemaker Sculpture

Vancouver – Earlier this week the artists and developers of Action Pants, Inc. took over Ginger 62 on Granville street to showcase their varied artistic talents. The purpose of this showing, organized by Action Pants’ Marketing Manager Wendy Boylan, who emphasized that “the artistic talents possessed not only by our staff, but by many others who also work in the videogame industry. These artists, programmers and support staff are an integral part of the Vancouver arts and culture community, which is why Action Pants holds external studio space in the Eastside where our staff are encouraged to work on their art whenever they get a chance.”

Paul Tanner Artwork

Upon entering the showing, visitors were greeted by a pair of large Tiki masks, which I thought had been carved in wood. On closer inspection I found that the artist, Paul Tanner had carved them from styrofoam and then painted them to resemble aged wood. These large masks are easily of a high enough quality to be used in any type of display, from a museum scene to a movie scene. Paul’s other work which was on display included a sharp-shooting skeletal being and a Hulk-sized drummer, shown in the photo on the right. The sculpture to the left was created by environment artist Sean Karemaker. With such amazing attention to detail, one can look at this creature and almost expect him to continue his advance across the terrain.

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