EA Brings Need for Speed to Life in Next Summer’s Biggest Drift and Time Attack Racing Event
London to Host Need for Speed Live 2009 International Race Event
Today at the SEMA show  in Las Vegas, Electronic Arts Inc.  announced Need for Speed™ Live , a unique festival and competition that celebrates car culture. This first-time event, which is still being negotiated, will be open to the public and will be hosted next summer at the world famous Brands Hatch Circuit located near London, England. The weekend-long experience will be a showcase of entertainment, videogames, music, car shows and displays designed to appeal to fans of racing games, proud owners of hot vehicles, fans of exotic cars and motorsports enthusiasts.
Need for Speed Live will invite some of the world’s top drifters and time attack cars from across Europe, North America and Japan to gather in one location to compete in a battle of the continents. Need for Speed Live will also include demonstrations by some of the world’s most famous race and exotic cars in a manufacturer time attack exhibition.
“For over 14 years, Need for Speed has been at the forefront of automotive culture and this Live race event brings the spirit of Need for Speed games to life with all of the energy, adrenaline and sexiness that the franchise represents,” said Rod Chong, Creative Director for Need for Speed Live. “Need for Speed Live will definitely push each driver and their cars to the limit as they contend with dramatic elevation changes and harrowing fourth-gear 100 mph drifts.”